SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩436.8M▲ +16.8% YoY
Stores4▼ -33.3% YoY
Sales per store₩109.2M▲ +75.2% YoY

Reading this area Against a year earlier, estimated sales +16.8%, stores -33.3% and sales per store +75.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +81.4%
Stores▼ -33.3%
Sales per store▲ +172.1%
Market size
Estimated sales (quarter)
₩436.8M
vs 2024Q4
+16.8%
Estimated transactions
9,919
Per-store economics
Estimated sales per store
₩109.2M
vs a year ago
+75.2%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩233.3M – ₩544.7M
20212022202320242025
₩240.8M₩436.8M
Stores4 – 8
20212022202320242025
64
Sales per store₩33.3M – ₩109.2M
20212022202320242025
₩40.1M₩109.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.8%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩276.9M₩436.8M
Stores 2024 Q1 → 2025 Q4
74
Sales per store 2024 Q1 → 2025 Q4
₩39.6M₩109.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0635%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2120%
  • 21–2443%
Age
  • 10s3%
  • 20s14%
  • 30s36%
  • 40s15%
  • 50s23%
  • 60+8%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon8%
  • Tue12%
  • Wed14%
  • Thu10%
  • Fri19%
  • Sat27%
  • Sun10%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩436.8M+16.8%4-33.3%₩109.2M+75.2%000%Mixed
2025Q3₩375.8M+18.1%4-33.3%₩93.9M+77.1%010%Mixed
2025Q2₩287M-15.5%50.0%₩57.4M-15.5%020%Mixed
2025Q1₩270.9M-2.1%70.0%₩38.7M-2.1%100%Mixed
2024Q4₩374M+41.0%6-14.3%₩62.3M+64.5%110%Mixed
2024Q3₩318.3M+36.4%6-14.3%₩53M+59.2%100%Mixed
2024Q2₩339.6M+44.7%5-28.6%₩67.9M+102.6%020%Mixed
2024Q1₩276.9M+12.1%70.0%₩39.6M+12.1%000%Growing
2023Q4₩265.2M-38.5%70.0%₩37.9M-38.5%000%Mixed
2023Q3₩233.3M-43.6%70.0%₩33.3M-43.6%000%Mixed
2023Q2₩234.6M-56.2%7-12.5%₩33.5M-49.9%000%Shrinking
2023Q1₩246.9M-16.8%7+16.7%₩35.3M-28.7%110%Possible crowding
2022Q4₩431M-20.9%7+16.7%₩61.6M-32.2%000%Possible crowding
2022Q3₩413.8M+59.5%7+16.7%₩59.1M+36.7%010%Growing
2022Q2₩535.4M+51.1%8+33.3%₩66.9M+13.4%200%Growing
2022Q1₩296.9M+23.3%60.0%₩49.5M+23.3%000%Growing
2021Q4₩544.7M6₩90.8M000%
2021Q3₩259.4M6₩43.2M000%
2021Q2₩354.2M6₩59M000%
2021Q1₩240.8M6₩40.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.