SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩924.7M▲ +3.5% YoY
Stores10▲ +11.1% YoY
Sales per store₩92.5M▼ -6.8% YoY

Reading this area Estimated sales rose 3.5% from a year earlier, but stores rose 11.1%. The market grew, yet stores grew faster, so sales per store fell 6.8%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +135.6%
Stores▲ +25.0%
Sales per store▲ +88.5%
Market size
Estimated sales (quarter)
₩924.7M
vs 2024Q4
+3.5%
Estimated transactions
16,217
Per-store economics
Estimated sales per store
₩92.5M
vs a year ago
-6.8%
Per transaction
₩57K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩349.8M – ₩924.7M
20212022202320242025
₩392.5M₩924.7M
Stores7 – 10
20212022202320242025
810
Sales per store₩43.7M – ₩99.3M
20212022202320242025
₩49.1M₩92.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩590.5M₩924.7M
Stores 2024 Q1 → 2025 Q4
710
Sales per store 2024 Q1 → 2025 Q4
₩84.4M₩92.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1419%
  • 14–175%
  • 17–2151%
  • 21–2421%
Age
  • 10s0%
  • 20s27%
  • 30s38%
  • 40s16%
  • 50s11%
  • 60+8%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue13%
  • Wed16%
  • Thu13%
  • Fri21%
  • Sat16%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩924.7M+3.5%10+11.1%₩92.5M-6.8%000%Competition inflow
2025Q3₩801.2M+40.1%10+25.0%₩80.1M+12.1%110%Growing
2025Q2₩840.9M+29.4%10+11.1%₩84.1M+16.5%100%Growing
2025Q1₩851.4M+44.2%9+28.6%₩94.6M+12.1%000%Growing
2024Q4₩893.3M+33.4%9+12.5%₩99.3M+18.6%100%Growing
2024Q3₩571.7M-11.1%8+14.3%₩71.5M-22.2%010%Possible crowding
2024Q2₩649.7M+4.3%9+28.6%₩72.2M-18.9%200%Competition inflow
2024Q1₩590.5M+6.5%70.0%₩84.4M+6.5%010%Growing
2023Q4₩669.7M+10.8%8+14.3%₩83.7M-3.0%100%Competition inflow
2023Q3₩643M+19.0%7-12.5%₩91.9M+36.0%000%Mixed
2023Q2₩623.2M+9.3%7-12.5%₩89M+25.0%000%Mixed
2023Q1₩554.6M+49.6%7-12.5%₩79.2M+70.9%000%Mixed
2022Q4₩604.4M+21.7%7-12.5%₩86.3M+39.1%010%Mixed
2022Q3₩540.4M+54.5%80.0%₩67.5M+54.5%000%Growing
2022Q2₩569.9M+22.8%80.0%₩71.2M+22.8%000%Growing
2022Q1₩370.8M-5.5%80.0%₩46.4M-5.5%000%Mixed
2021Q4₩496.6M8₩62.1M000%
2021Q3₩349.8M8₩43.7M000%
2021Q2₩464M8₩58M000%
2021Q1₩392.5M8₩49.1M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.