SEOUL COMMERCIAL AREA

남영동 먹자골목 발달상권

용산구남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,398.2M▲ +24.6% YoY
Stores24▲ +9.1% YoY
Sales per store₩58.3M▲ +14.2% YoY

Reading this area Estimated sales rose 24.6% from a year earlier while stores were up 9.1%, so sales per store also rose 14.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +562.6%
Stores▲ +71.4%
Sales per store▲ +286.5%
Market size
Estimated sales (quarter)
₩1,398.2M
vs 2024Q4
+24.6%
Estimated transactions
104,654
Per-store economics
Estimated sales per store
₩58.3M
vs a year ago
+14.2%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩211M – ₩1,398.2M
20212022202320242025
₩211M₩1,398.2M
Stores14 – 24
20212022202320242025
1424
Sales per store₩15.1M – ₩58.3M
20212022202320242025
₩15.1M₩58.3M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +24.6%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
+9.1%
Franchise share
8% (2/24)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩945.2M₩1,398.2M
Stores 2024 Q1 → 2025 Q4
2124
Sales per store 2024 Q1 → 2025 Q4
₩45M₩58.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1427%
  • 14–1723%
  • 17–2127%
  • 21–2419%
Age
  • 10s1%
  • 20s31%
  • 30s35%
  • 40s16%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat18%
  • Sun12%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,398.2M+24.6%24+9.1%₩58.3M+14.2%008%Growing
2025Q3₩1,355.8M+29.2%24+14.3%₩56.5M+13.0%108%Growing
2025Q2₩1,163.9M+9.5%23+9.5%₩50.6M-0.0%109%Mixed
2025Q1₩1,062.9M+12.4%22+4.8%₩48.3M+7.3%009%Growing
2024Q4₩1,122.2M+22.7%22+15.8%₩51M+5.9%109%Growing
2024Q3₩1,049.6M+30.8%21+10.5%₩50M+18.4%0010%Growing
2024Q2₩1,063M+17.7%21+16.7%₩50.6M+0.9%1110%Mixed
2024Q1₩945.2M+17.4%21+10.5%₩45M+6.2%3110%Growing
2023Q4₩914.8M+11.4%190.0%₩48.1M+11.4%0011%Growing
2023Q3₩802.3M+3.2%190.0%₩42.2M+3.2%2111%Growing
2023Q2₩903M+19.2%18-5.3%₩50.2M+25.8%3311%Mixed
2023Q1₩805.3M+113.8%190.0%₩42.4M+113.8%005%Growing
2022Q4₩821.2M+33.9%19+11.8%₩43.2M+19.8%115%Growing
2022Q3₩777.5M+159.9%19+18.8%₩40.9M+118.9%005%Growing
2022Q2₩757.4M+123.6%19+26.7%₩39.9M+76.5%225%Growing
2022Q1₩376.7M+78.5%19+35.7%₩19.8M+31.5%205%Growing
2021Q4₩613.4M17₩36.1M106%
2021Q3₩299.1M16₩18.7M106%
2021Q2₩338.8M15₩22.6M207%
2021Q1₩211M14₩15.1M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.