SEOUL COMMERCIAL AREA

남영동 먹자골목 Developed area

Yongsan-gu (용산구) 남영동· Area 66,870 m² · Area code 3120045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

문구 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1▼ -50.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q4
Estimated sales▼ -12.1%
Stores±0.0%
Sales per store▼ -12.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.3M – ₩42.6M
20212022202320242025
₩4.9M
Stores1 – 2
20212022202320242025
21
Sales per store₩2.1M – ₩21.3M
20212022202320242025
₩2.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 100%
20212022202320242025
50%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-50.0%
Franchise share
100% (1/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28.4M
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4
₩14.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1443%
  • 14–170%
  • 17–2151%
  • 21–240%
Age
  • 10s0%
  • 20s17%
  • 30s67%
  • 40s8%
  • 50s0%
  • 60+8%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon6%
  • Tue24%
  • Wed6%
  • Thu51%
  • Fri13%
  • Sat0%
  • Sun0%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2024 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q41-50.0%00100%
2025Q31-50.0%00100%
2025Q21-50.0%00100%
2025Q11-50.0%01100%
2024Q4₩4.3M-55.6%20.0%₩2.1M-55.6%0050%Sales↓ · Stores→ · Per store↓
2024Q3₩5.5M-61.8%20.0%₩2.7M-61.8%0050%Sales↓ · Stores→ · Per store↓
2024Q2₩28.8M+432.1%20.0%₩14.4M+432.1%0050%Sales↑ · Stores→ · Per store↑
2024Q1₩28.4M+235.5%20.0%₩14.2M+235.5%0050%Sales↑ · Stores→ · Per store↑
2023Q4₩9.7M-29.8%20.0%₩4.8M-29.8%0050%Sales↓ · Stores→ · Per store↓
2023Q3₩14.4M+33.5%20.0%₩7.2M+33.5%0050%Sales↑ · Stores→ · Per store↑
2023Q2₩5.4M+3.0%20.0%₩2.7M+3.0%0050%Sales→ · Stores→ · Per store→
2023Q1₩8.5M-4.6%20.0%₩4.2M-4.6%0050%Sales↓ · Stores→ · Per store↓
2022Q4₩13.8M-67.7%20.0%₩6.9M-67.7%0050%Sales↓ · Stores→ · Per store↓
2022Q3₩10.8M+7.8%20.0%₩5.4M+7.8%0050%Sales↑ · Stores→ · Per store↑
2022Q2₩5.2M-60.2%20.0%₩2.6M-60.2%0050%Sales↓ · Stores→ · Per store↓
2022Q1₩8.9M+81.7%20.0%₩4.4M+81.7%0050%Sales↑ · Stores→ · Per store↑
2021Q4₩42.6M2₩21.3M0050%
2021Q3₩10M2₩5M0050%
2021Q2₩13.2M2₩6.6M0050%
2021Q1₩4.9M2₩2.4M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.