SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩161.2M▼ -40.1% YoY
Stores23▼ -4.2% YoY
Sales per store₩7M▼ -37.4% YoY

Reading this area Estimated sales fell 40.1% from a year earlier and stores fell 4.2%. Sales per store are down 37.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.1%
Stores▼ -11.5%
Sales per store▲ +39.2%
Market size
Estimated sales (quarter)
₩161.2M
vs 2024Q4
-40.1%
Estimated transactions
8,411
Per-store economics
Estimated sales per store
₩7M
vs a year ago
-37.4%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩83.4M – ₩268.9M
20212022202320242025
₩130.9M₩161.2M
Stores21 – 33
20212022202320242025
2623
Sales per store₩2.9M – ₩11.2M
20212022202320242025
₩5M₩7M
Openings0 – 6
20212022202320242025
12
Closings0 – 8
20212022202320242025
02
Franchise share30% – 62%
20212022202320242025
38%30%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.1%, stores YoY -4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
-4.2%
Franchise share
30% (7/23)
Movement
Openings (rate)
2 (7%)
Closings (rate)
2 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩219.4M₩161.2M
Stores 2024 Q1 → 2025 Q4
2423
Sales per store 2024 Q1 → 2025 Q4
₩9.1M₩7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1444%
  • 14–1724%
  • 17–2132%
  • 21–240%
Age
  • 10s2%
  • 20s8%
  • 30s19%
  • 40s38%
  • 50s19%
  • 60+14%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon8%
  • Tue10%
  • Wed14%
  • Thu10%
  • Fri12%
  • Sat24%
  • Sun21%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩161.2M-40.1%23-4.2%₩7M-37.4%2230%Shrinking
2025Q3₩177M-30.0%22-15.4%₩8M-17.3%2636%Shrinking
2025Q2₩206.7M-2.9%22-12.0%₩9.4M+10.3%2255%Possible recovery
2025Q1₩232.3M+5.9%21-12.5%₩11.1M+21.0%1562%Mixed
2024Q4₩268.9M+4.3%24-7.7%₩11.2M+13.0%0258%Mixed
2024Q3₩252.9M+4.7%26-10.3%₩9.7M+16.8%3154%Mixed
2024Q2₩212.9M-5.7%25-21.9%₩8.5M+20.7%1052%Shrinking
2024Q1₩219.4M-11.7%24-27.3%₩9.1M+21.4%3554%Shrinking
2023Q4₩257.8M-2.7%26-16.1%₩9.9M+16.0%2450%Possible recovery
2023Q3₩241.5M+189.6%290.0%₩8.3M+189.6%4841%Growing
2023Q2₩225.9M+121.7%32+14.3%₩7.1M+94.0%3541%Growing
2023Q1₩248.4M+89.4%33+22.2%₩7.5M+55.0%5442%Growing
2022Q4₩264.9M+41.6%31+6.9%₩8.5M+32.5%6248%Growing
2022Q3₩83.4M-45.6%290.0%₩2.9M-45.6%4445%Mixed
2022Q2₩101.9M-27.4%280.0%₩3.6M-27.4%4250%Mixed
2022Q1₩131.1M+0.2%27+3.8%₩4.9M-3.5%1248%Possible crowding
2021Q4₩187.1M29₩6.5M4341%
2021Q3₩153.5M29₩5.3M3038%
2021Q2₩140.4M28₩5M2132%
2021Q1₩130.9M26₩5M1038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.