SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores24▼ -11.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q3 → 2024 Q2
Estimated sales▼ -93.9%
Stores▼ -14.7%
Sales per store▼ -92.8%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩17.1M – ₩279.6M
20212022202320242025
Stores24 – 34
20212022202320242025
3424
Sales per store₩588K – ₩8.2M
20212022202320242025
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
20
Franchise share3% – 4%
20212022202320242025
3%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
-11.1%
Franchise share
4% (1/24)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
2924
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1463%
  • 14–1737%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s63%
  • 50s37%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon63%
  • Tue0%
  • Wed0%
  • Thu37%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q424-11.1%004%
2025Q324-14.3%004%
2025Q224-17.2%004%
2025Q124-17.2%034%
2024Q427-6.9%014%
2024Q328-6.7%014%
2024Q2₩17.1M29-9.4%₩588K003%
2024Q129-14.7%113%
2023Q429-14.7%013%
2023Q330-9.1%023%
2023Q232-3.0%023%
2023Q1340.0%113%
2022Q4340.0%103%
2022Q333-2.9%003%
2022Q233-2.9%013%
2022Q1340.0%003%
2021Q4₩56.1M34₩1.6M003%
2021Q3₩279.6M34₩8.2M003%
2021Q234003%
2021Q134223%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.