SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩566.8M▼ -16.9% YoY
Stores14▼ -17.6% YoY
Sales per store₩40.5M▲ +0.9% YoY

Reading this area Estimated sales fell 16.9% from a year earlier and stores fell 17.6%. Sales per store are about the same at +0.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +213.2%
Stores▼ -12.5%
Sales per store▲ +257.9%
Market size
Estimated sales (quarter)
₩566.8M
vs 2024Q4
-16.9%
Estimated transactions
13,755
Per-store economics
Estimated sales per store
₩40.5M
vs a year ago
+0.9%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩171M – ₩935.7M
20212022202320242025
₩181M₩566.8M
Stores14 – 17
20212022202320242025
1614
Sales per store₩11.3M – ₩58.5M
20212022202320242025
₩11.3M₩40.5M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
11
Franchise share6% – 7%
20212022202320242025
6%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.9%, stores YoY -17.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-17.6%
Franchise share
7% (1/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩618.3M₩566.8M
Stores 2024 Q1 → 2025 Q4
1614
Sales per store 2024 Q1 → 2025 Q4
₩38.6M₩40.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0641%
  • 06–111%
  • 11–140%
  • 14–171%
  • 17–2113%
  • 21–2444%
Age
  • 10s0%
  • 20s7%
  • 30s14%
  • 40s24%
  • 50s33%
  • 60+21%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon9%
  • Tue16%
  • Wed15%
  • Thu18%
  • Fri16%
  • Sat20%
  • Sun8%
Gender
  • Male88%
  • Female12%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩566.8M-16.9%14-17.6%₩40.5M+0.9%117%Shrinking
2025Q3₩545.1M-13.7%14-17.6%₩38.9M+4.8%027%Shrinking
2025Q2₩655M-1.1%160.0%₩40.9M-1.1%216%Mixed
2025Q1₩557.9M-9.8%15-6.3%₩37.2M-3.8%027%Shrinking
2024Q4₩682M-4.1%17+6.3%₩40.1M-9.8%116%Possible crowding
2024Q3₩631.7M-3.7%17+6.3%₩37.2M-9.3%216%Possible crowding
2024Q2₩662.4M-2.0%160.0%₩41.4M-2.0%006%Mixed
2024Q1₩618.3M-18.9%160.0%₩38.6M-18.9%006%Mixed
2023Q4₩711.3M-24.0%160.0%₩44.5M-24.0%006%Mixed
2023Q3₩655.9M-17.1%16+6.7%₩41M-22.3%116%Possible crowding
2023Q2₩676M-15.9%16+6.7%₩42.2M-21.1%006%Possible crowding
2023Q1₩762.4M+174.4%16+6.7%₩47.6M+157.2%006%Growing
2022Q4₩935.7M+69.6%16+6.7%₩58.5M+59.0%106%Growing
2022Q3₩791.5M+362.9%150.0%₩52.8M+362.9%007%Growing
2022Q2₩803.4M+238.0%150.0%₩53.6M+238.0%117%Growing
2022Q1₩277.9M+53.5%15-6.3%₩18.5M+63.8%007%Mixed
2021Q4₩551.8M15₩36.8M007%
2021Q3₩171M15₩11.4M007%
2021Q2₩237.7M15₩15.8M017%
2021Q1₩181M16₩11.3M016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.