SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩158M▼ -17.1% YoY
Stores13▼ -18.8% YoY
Sales per store₩12.2M▲ +2.0% YoY

Reading this area Estimated sales fell 17.1% from a year earlier and stores fell 18.8%. Sales per store are about the same at +2.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -20.1%
Stores▲ +30.0%
Sales per store▼ -38.5%
Market size
Estimated sales (quarter)
₩158M
vs 2024Q4
-17.1%
Estimated transactions
12,322
Per-store economics
Estimated sales per store
₩12.2M
vs a year ago
+2.0%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩68.1M – ₩197.7M
20212022202320242025
₩197.7M₩158M
Stores9 – 23
20212022202320242025
1013
Sales per store₩3.2M – ₩19.8M
20212022202320242025
₩19.8M₩12.2M
Openings0 – 6
20212022202320242025
23
Closings0 – 4
20212022202320242025
04
Franchise share86% – 178%
20212022202320242025
160%123%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.1%, stores YoY -18.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-18.8%
Franchise share
123% (16/13)
Movement
Openings (rate)
3 (10%)
Closings (rate)
4 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩150M₩158M
Stores 2024 Q1 → 2025 Q4
2213
Sales per store 2024 Q1 → 2025 Q4
₩6.8M₩12.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1431%
  • 14–1725%
  • 17–2142%
  • 21–240%
Age
  • 10s1%
  • 20s7%
  • 30s25%
  • 40s33%
  • 50s18%
  • 60+16%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon7%
  • Tue10%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat14%
  • Sun19%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩158M-17.1%13-18.8%₩12.2M+2.0%34123%Shrinking
2025Q3₩172.1M+10.4%13-23.5%₩13.2M+44.4%14131%Mixed
2025Q2₩169.9M+10.0%14-33.3%₩12.1M+65.0%01136%Mixed
2025Q1₩166.9M+11.2%14-36.4%₩11.9M+74.8%03143%Mixed
2024Q4₩190.6M+12.2%16-30.4%₩11.9M+61.3%11131%Mixed
2024Q3₩155.9M+128.9%17-19.0%₩9.2M+182.7%14118%Mixed
2024Q2₩154.5M+125.6%21+10.5%₩7.4M+104.2%1290%Growing
2024Q1₩150M-8.7%22+22.2%₩6.8M-25.3%0286%Possible crowding
2023Q4₩169.9M+99.6%23+21.1%₩7.4M+64.9%4487%Growing
2023Q3₩68.1M-10.6%21+31.3%₩3.2M-31.9%30105%Possible crowding
2023Q2₩68.5M-29.6%19+26.7%₩3.6M-44.4%54111%Possible crowding
2023Q1₩164.3M+54.4%18+20.0%₩9.1M+28.7%12117%Growing
2022Q4₩85.1M-53.0%19+35.7%₩4.5M-65.4%63111%Possible crowding
2022Q3₩76.2M-58.8%16+33.3%₩4.8M-69.1%31131%Possible crowding
2022Q2₩97.2M-44.0%15+66.7%₩6.5M-66.4%22133%Possible crowding
2022Q1₩106.4M-46.2%15+50.0%₩7.1M-64.1%20133%Possible crowding
2021Q4₩181.1M14₩12.9M60136%
2021Q3₩184.8M12₩15.4M42125%
2021Q2₩173.6M9₩19.3M23178%
2021Q1₩197.7M10₩19.8M20160%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.