SEOUL COMMERCIAL AREA

발산역(마곡) Developed area

Gangseo-gu (강서구) 가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores15▼ -6.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q2
Estimated sales▲ +4.0%
Stores▲ +10.0%
Sales per store▼ -5.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.9M – ₩42.7M
20212022202320242025
₩36.6M
Stores10 – 16
20212022202320242025
1015
Sales per store₩2.3M – ₩4.3M
20212022202320242025
₩3.7M
Openings0 – 3
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 10%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
1015
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1431%
  • 14–1740%
  • 17–2120%
  • 21–240%
Age
  • 10s3%
  • 20s20%
  • 30s35%
  • 40s29%
  • 50s9%
  • 60+4%
Weekday / weekend
  • Weekday45%
  • Weekend55%
Day of week
  • Mon5%
  • Tue8%
  • Wed9%
  • Thu3%
  • Fri21%
  • Sat35%
  • Sun20%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2022 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q415-6.3%000%
2025Q3150.0%010%
2025Q216+33.3%000%
2025Q116+60.0%000%
2024Q416+45.5%100%
2024Q315+36.4%310%
2024Q212+9.1%208%
2024Q110-16.7%0110%
2023Q411-8.3%009%
2023Q3110.0%009%
2023Q2110.0%119%
2023Q112+20.0%110%
2022Q412+9.1%100%
2022Q311+10.0%000%
2022Q2₩38M-11.0%11+10.0%₩3.5M-19.1%100%Sales↓ · Stores↑ · Per store↓
2022Q1₩22.9M-37.4%100.0%₩2.3M-37.4%010%Sales↓ · Stores→ · Per store↓
2021Q4₩27.5M11₩2.5M100%
2021Q3₩24.1M10₩2.4M000%
2021Q2₩42.7M10₩4.3M000%
2021Q1₩36.6M10₩3.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.