SEOUL COMMERCIAL AREA

발산역(마곡) Developed area

Gangseo-gu (강서구) 가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,045.2M▲ +20.0% YoY
Stores62▼ -16.2% YoY
Sales per store₩33M▲ +43.2% YoY

Reading this area Against a year earlier, estimated sales +20.0%, stores -16.2% and sales per store +43.2% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +73.0%
Stores▲ +55.0%
Sales per store▲ +11.6%
Market size
Estimated sales (quarter)
₩2,045.2M
vs 2024Q4
+20.0%
Estimated transactions
23,676
Per-store economics
Estimated sales per store
₩33M
vs a year ago
+43.2%
Per transaction
₩86K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,172.5M – ₩2,045.2M
20212022202320242025
₩1,182.3M₩2,045.2M
Stores40 – 74
20212022202320242025
4062
Sales per store₩21.2M – ₩33M
20212022202320242025
₩29.6M₩33M
Openings0 – 14
20212022202320242025
21
Closings0 – 7
20212022202320242025
14
Franchise share18% – 43%
20212022202320242025
43%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.0%, stores YoY -16.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
62
vs a year ago
-16.2%
Franchise share
21% (13/62)
Movement
Openings (rate)
1 (1%)
Closings (rate)
4 (5%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩1,480.7M₩2,045.2M
Stores 2024 Q1 → 2025 Q4
7062
Sales per store 2024 Q1 → 2025 Q4
₩21.2M₩33M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–148%
  • 14–175%
  • 17–2141%
  • 21–2438%
Age
  • 10s0%
  • 20s15%
  • 30s30%
  • 40s22%
  • 50s18%
  • 60+14%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue14%
  • Wed15%
  • Thu18%
  • Fri17%
  • Sat15%
  • Sun8%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,045.2M+20.0%62-16.2%₩33M+43.2%1421%Sales↑ · Stores↓ · Per store↑
2025Q3₩1,711.7M+0.7%66-10.8%₩25.9M+13.0%0618%Sales→ · Stores↓ · Per store↑
2025Q2₩1,504.3M-2.7%69-4.2%₩21.8M+1.5%1522%Sales→ · Stores↓ · Per store→
2025Q1₩1,504.8M+1.6%71+1.4%₩21.2M+0.2%1424%Sales→ · Stores→ · Per store→
2024Q4₩1,704.7M+10.0%74+19.4%₩23M-7.8%3323%Sales↑ · Stores↑ · Per store↓
2024Q3₩1,699.1M+13.1%74+27.6%₩23M-11.3%7523%Sales↑ · Stores↑ · Per store↓
2024Q2₩1,546.2M-3.4%72+22.0%₩21.5M-20.9%6624%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,480.7M-1.9%70+18.6%₩21.2M-17.3%14527%Sales→ · Stores↑ · Per store↓
2023Q4₩1,549.1M-6.4%62+5.1%₩25M-11.0%7229%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,501.9M+0.6%58+11.5%₩25.9M-9.8%4529%Sales→ · Stores↑ · Per store↓
2023Q2₩1,601M+2.6%59+13.5%₩27.1M-9.5%4429%Sales→ · Stores↑ · Per store↓
2023Q1₩1,509.9M+16.9%59+11.3%₩25.6M+5.0%5729%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,655.4M+11.2%59+25.5%₩28.1M-11.4%7132%Sales↑ · Stores↑ · Per store↓
2022Q3₩1,493.2M+27.4%52+20.9%₩28.7M+5.3%4238%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,559.8M+16.8%52+20.9%₩30M-3.4%4335%Sales↑ · Stores↑ · Per store↓
2022Q1₩1,291.9M+9.3%53+32.5%₩24.4M-17.5%7030%Sales↑ · Stores↑ · Per store↓
2021Q4₩1,488.7M47₩31.7M6232%
2021Q3₩1,172.5M43₩27.3M1135%
2021Q2₩1,334.9M43₩31M5435%
2021Q1₩1,182.3M40₩29.6M2143%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.