SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩43.8M▼ -79.2% YoY
Stores17▼ -5.6% YoY
Sales per store₩2.6M▼ -78.0% YoY

Reading this area Estimated sales fell 79.2% from a year earlier and stores fell 5.6%. Sales per store are down 78.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +70.2%
Stores▲ +13.3%
Sales per store▲ +50.2%
Market size
Estimated sales (quarter)
₩43.8M
vs 2024Q4
-79.2%
Estimated transactions
37
Per-store economics
Estimated sales per store
₩2.6M
vs a year ago
-78.0%
Per transaction
₩1.2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.7M – ₩241.9M
20212022202320242025
₩25.8M₩43.8M
Stores15 – 20
20212022202320242025
1517
Sales per store₩183K – ₩13.4M
20212022202320242025
₩1.7M₩2.6M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -79.2%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩31.4M₩43.8M
Stores 2024 Q1 → 2025 Q4
1717
Sales per store 2024 Q1 → 2025 Q4
₩1.8M₩2.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–21100%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s100%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩43.8M-79.2%17-5.6%₩2.6M-78.0%000%Shrinking
2025Q3₩14.5M17-5.6%₩855K000%
2025Q2₩9.7M170.0%₩572K010%
2025Q1₩32.9M+4.7%18+5.9%₩1.8M-1.2%000%Mixed
2024Q4₩211.2M180.0%₩11.7M000%
2024Q3180.0%100%
2024Q217-15.0%000%
2024Q1₩31.4M-8.5%17-15.0%₩1.8M+7.6%010%Shrinking
2023Q418-10.0%000%
2023Q318-5.3%020%
2023Q2₩35.2M-78.0%20+5.3%₩1.8M-79.1%000%Possible crowding
2023Q1₩34.3M-80.2%20+5.3%₩1.7M-81.2%110%Possible crowding
2022Q4₩3.7M-94.1%20+5.3%₩183K-94.4%100%Possible crowding
2022Q3₩54.8M-77.3%19+5.6%₩2.9M-78.5%000%Possible crowding
2022Q2₩160.4M+888.7%19+26.7%₩8.4M+680.6%000%Growing
2022Q1₩173.6M+573.8%19+26.7%₩9.1M+431.9%000%Growing
2021Q4₩62.1M19₩3.3M100%
2021Q3₩241.9M18₩13.4M300%
2021Q2₩16.2M15₩1.1M110%
2021Q1₩25.8M15₩1.7M200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.