SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩473.7M▼ -10.0% YoY
Stores55±0.0% YoY
Sales per store₩8.6M▼ -10.0% YoY

Reading this area Against a year earlier, estimated sales -10.0%, stores 0.0% and sales per store -10.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.0%
Stores▲ +17.0%
Sales per store▼ -60.7%
Market size
Estimated sales (quarter)
₩473.7M
vs 2024Q4
-10.0%
Estimated transactions
4,393
Per-store economics
Estimated sales per store
₩8.6M
vs a year ago
-10.0%
Per transaction
₩108K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩228M – ₩1,030.4M
20212022202320242025
₩1,030.4M₩473.7M
Stores47 – 55
20212022202320242025
4755
Sales per store₩4.1M – ₩21.9M
20212022202320242025
₩21.9M₩8.6M
Openings0 – 4
20212022202320242025
42
Closings0 – 2
20212022202320242025
00
Franchise share0% – 6%
20212022202320242025
0%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
55
vs a year ago
0.0%
Franchise share
4% (2/55)
Movement
Openings (rate)
2 (4%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩516.3M₩473.7M
Stores 2024 Q1 → 2025 Q4
5355
Sales per store 2024 Q1 → 2025 Q4
₩9.7M₩8.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1484%
  • 14–174%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s1%
  • 40s8%
  • 50s10%
  • 60+80%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon2%
  • Tue13%
  • Wed1%
  • Thu83%
  • Fri1%
  • Sat0%
  • Sun0%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩473.7M-10.0%550.0%₩8.6M-10.0%204%Mixed
2025Q3₩866.5M+280.0%54-1.8%₩16M+287.1%324%Growing
2025Q2₩607M+5.6%530.0%₩11.5M+5.6%014%Growing
2025Q1₩556.8M+7.9%54+1.9%₩10.3M+5.9%016%Growing
2024Q4₩526.4M+2.9%55+5.8%₩9.6M-2.7%425%Mixed
2024Q3₩228M-56.1%55+3.8%₩4.1M-57.7%202%Possible crowding
2024Q2₩575M+7.3%530.0%₩10.8M+7.3%212%Growing
2024Q1₩516.3M-6.0%53+1.9%₩9.7M-7.7%210%Mixed
2023Q4₩511.7M+2.5%52+2.0%₩9.8M+0.5%120%Mixed
2023Q3₩519.3M-17.3%53+8.2%₩9.8M-23.6%110%Possible crowding
2023Q2₩535.7M+24.6%53+8.2%₩10.1M+15.2%210%Growing
2023Q1₩549.1M+24.3%52+4.0%₩10.6M+19.6%210%Growing
2022Q4₩499.2M-19.7%51+2.0%₩9.8M-21.2%200%Mixed
2022Q3₩628.1M-14.0%49-3.9%₩12.8M-10.5%110%Shrinking
2022Q2₩430M-32.2%49+4.3%₩8.8M-35.0%010%Possible crowding
2022Q1₩441.6M-57.1%50+6.4%₩8.8M-59.7%110%Possible crowding
2021Q4₩621.4M50₩12.4M010%
2021Q3₩730.7M51₩14.3M400%
2021Q2₩634.4M47₩13.5M220%
2021Q1₩1,030.4M47₩21.9M400%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.