SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩478.5M▼ -19.2% YoY
Stores32▲ +14.3% YoY
Sales per store₩15M▼ -29.3% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-19.2%), so sales per store fell 29.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.1%
Stores▲ +28.0%
Sales per store▼ -22.7%
Market size
Estimated sales (quarter)
₩478.5M
vs 2024Q4
-19.2%
Estimated transactions
36,650
Per-store economics
Estimated sales per store
₩15M
vs a year ago
-29.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩475.6M – ₩618.4M
20212022202320242025
₩483.6M₩478.5M
Stores24 – 32
20212022202320242025
2532
Sales per store₩15M – ₩23.7M
20212022202320242025
₩19.3M₩15M
Openings0 – 8
20212022202320242025
21
Closings0 – 5
20212022202320242025
10
Franchise share41% – 71%
20212022202320242025
68%41%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.2%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
+14.3%
Franchise share
41% (13/32)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩568.1M₩478.5M
Stores 2024 Q1 → 2025 Q4
2832
Sales per store 2024 Q1 → 2025 Q4
₩20.3M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–119%
  • 11–1429%
  • 14–1719%
  • 17–2132%
  • 21–248%
Age
  • 10s1%
  • 20s21%
  • 30s30%
  • 40s21%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue13%
  • Wed17%
  • Thu15%
  • Fri15%
  • Sat15%
  • Sun13%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩478.5M-19.2%32+14.3%₩15M-29.3%1041%Possible crowding
2025Q3₩475.6M-19.4%31+10.7%₩15.3M-27.2%3142%Possible crowding
2025Q2₩503M-18.7%290.0%₩17.3M-18.7%2345%Mixed
2025Q1₩521.2M-8.2%280.0%₩18.6M-8.2%3354%Mixed
2024Q4₩592.4M+6.1%28+12.0%₩21.2M-5.3%0054%Competition inflow
2024Q3₩590M+10.8%28+3.7%₩21.1M+6.8%4554%Growing
2024Q2₩618.4M+5.8%29+16.0%₩21.3M-8.8%3052%Competition inflow
2024Q1₩568.1M-0.1%28+12.0%₩20.3M-10.8%5046%Possible crowding
2023Q4₩558.4M-9.4%25-3.8%₩22.3M-5.7%2544%Shrinking
2023Q3₩532.6M-2.0%27+3.8%₩19.7M-5.7%3444%Possible crowding
2023Q2₩584.3M+8.6%25+4.2%₩23.4M+4.3%1160%Growing
2023Q1₩568.7M+19.3%250.0%₩22.7M+19.3%1360%Growing
2022Q4₩616.1M+20.6%260.0%₩23.7M+20.6%4462%Growing
2022Q3₩543.7M+8.8%26-16.1%₩20.9M+29.8%3262%Mixed
2022Q2₩538M+2.8%24-17.2%₩22.4M+24.2%1271%Possible recovery
2022Q1₩476.6M-1.4%250.0%₩19.1M-1.4%1268%Mixed
2021Q4₩510.9M26₩19.6M0565%
2021Q3₩499.6M31₩16.1M3255%
2021Q2₩523.5M29₩18.1M8362%
2021Q1₩483.6M25₩19.3M2168%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.