SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩203.2M▲ +71.6% YoY
Stores45▼ -2.2% YoY
Sales per store₩4.5M▲ +75.4% YoY

Reading this area Estimated sales rose 71.6% from a year earlier while stores were about the same at -2.2%, so sales per store also rose 75.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -59.0%
Stores▼ -11.8%
Sales per store▼ -53.5%
Market size
Estimated sales (quarter)
₩203.2M
vs 2024Q4
+71.6%
Estimated transactions
5,932
Per-store economics
Estimated sales per store
₩4.5M
vs a year ago
+75.4%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩49.2M – ₩638.4M
20212022202320242025
₩495.4M₩203.2M
Stores45 – 54
20212022202320242025
5145
Sales per store₩1.1M – ₩12.9M
20212022202320242025
₩9.7M₩4.5M
Openings0 – 1
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +71.6%, stores YoY -2.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
45
vs a year ago
-2.2%
Franchise share
0% (0/45)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩563.7M₩203.2M
Stores 2024 Q1 → 2025 Q4
4745
Sales per store 2024 Q1 → 2025 Q4
₩12M₩4.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1476%
  • 14–1722%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s13%
  • 40s1%
  • 50s17%
  • 60+68%
Weekday / weekend
  • Weekday34%
  • Weekend66%
Day of week
  • Mon21%
  • Tue0%
  • Wed0%
  • Thu2%
  • Fri11%
  • Sat66%
  • Sun0%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩203.2M+71.6%45-2.2%₩4.5M+75.4%110%Growing
2025Q3₩49.2M-66.2%45-4.3%₩1.1M-64.7%000%Shrinking
2025Q2₩130.9M-78.5%45-4.3%₩2.9M-77.5%000%Shrinking
2025Q1₩114.5M-79.7%45-4.3%₩2.5M-78.8%010%Shrinking
2024Q4₩118.4M-31.2%46-4.2%₩2.6M-28.2%010%Shrinking
2024Q3₩145.7M-47.0%47-6.0%₩3.1M-43.6%000%Shrinking
2024Q2₩608.6M+209.8%47-6.0%₩12.9M+229.6%000%Mixed
2024Q1₩563.7M+6.8%47-6.0%₩12M+13.6%010%Mixed
2023Q4₩172.1M-69.9%48-7.7%₩3.6M-67.3%020%Shrinking
2023Q3₩274.9M-52.4%50-7.4%₩5.5M-48.6%110%Shrinking
2023Q2₩196.4M-46.6%50-7.4%₩3.9M-42.4%000%Shrinking
2023Q1₩528M-11.9%50-5.7%₩10.6M-6.6%130%Shrinking
2022Q4₩570.8M+121.8%52-3.7%₩11M+130.4%020%Mixed
2022Q3₩578M+56.9%54+1.9%₩10.7M+54.0%110%Growing
2022Q2₩368.1M-42.3%54+3.8%₩6.8M-44.5%100%Possible crowding
2022Q1₩599.3M+21.0%53+3.9%₩11.3M+16.4%010%Growing
2021Q4₩257.3M54₩4.8M100%
2021Q3₩368.3M53₩6.9M100%
2021Q2₩638.4M52₩12.3M100%
2021Q1₩495.4M51₩9.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.