SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,103.8M▲ +2.2% YoY
Stores115▲ +2.7% YoY
Sales per store₩87.9M▼ -0.5% YoY

Reading this area Against a year earlier, estimated sales +2.2%, stores +2.7% and sales per store -0.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +92.1%
Stores▲ +18.6%
Sales per store▲ +62.0%
Market size
Estimated sales (quarter)
₩10,103.8M
vs 2024Q4
+2.2%
Estimated transactions
345,311
Per-store economics
Estimated sales per store
₩87.9M
vs a year ago
-0.5%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,259.6M – ₩10,103.8M
20212022202320242025
₩5,259.6M₩10,103.8M
Stores97 – 115
20212022202320242025
97115
Sales per store₩51.2M – ₩88.3M
20212022202320242025
₩54.2M₩87.9M
Openings0 – 15
20212022202320242025
44
Closings2 – 10
20212022202320242025
52
Franchise share18% – 30%
20212022202320242025
30%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.2%, stores YoY +2.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
115
vs a year ago
+2.7%
Franchise share
19% (22/115)
Movement
Openings (rate)
4 (3%)
Closings (rate)
2 (2%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩7,335.6M₩10,103.8M
Stores 2024 Q1 → 2025 Q4
112115
Sales per store 2024 Q1 → 2025 Q4
₩65.5M₩87.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1446%
  • 14–1710%
  • 17–2133%
  • 21–247%
Age
  • 10s0%
  • 20s8%
  • 30s22%
  • 40s22%
  • 50s24%
  • 60+24%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue17%
  • Wed18%
  • Thu16%
  • Fri15%
  • Sat11%
  • Sun8%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10,103.8M+2.2%115+2.7%₩87.9M-0.5%4219%Mixed
2025Q3₩9,342.5M+9.5%114+0.9%₩82M+8.5%6418%Growing
2025Q2₩9,109.6M+9.5%110-1.8%₩82.8M+11.5%4221%Growing
2025Q1₩7,522.5M+2.5%108-3.6%₩69.7M+6.3%21021%Possible recovery
2024Q4₩9,887.9M+4.4%112+0.9%₩88.3M+3.5%5424%Growing
2024Q3₩8,533.6M-1.1%113+2.7%₩75.5M-3.8%2222%Mixed
2024Q2₩8,316.6M-1.1%112+0.9%₩74.3M-2.0%8723%Mixed
2024Q1₩7,335.6M-4.4%112-0.9%₩65.5M-3.6%4522%Mixed
2023Q4₩9,470.8M+8.8%111-3.5%₩85.3M+12.8%3324%Mixed
2023Q3₩8,632M+11.4%110-0.9%₩78.5M+12.4%4725%Growing
2023Q2₩8,412.6M+9.9%111-0.9%₩75.8M+10.9%3327%Growing
2023Q1₩7,673.9M+41.4%113+6.6%₩67.9M+32.7%3425%Growing
2022Q4₩8,702.2M+21.6%115+5.5%₩75.7M+15.2%10523%Growing
2022Q3₩7,749.5M+30.8%111+13.3%₩69.8M+15.5%5623%Growing
2022Q2₩7,657.1M+13.7%112+15.5%₩68.4M-1.5%9323%Mixed
2022Q1₩5,425.2M+3.2%106+9.3%₩51.2M-5.6%0325%Competition inflow
2021Q4₩7,158.1M109₩65.7M15424%
2021Q3₩5,924.6M98₩60.5M3527%
2021Q2₩6,732.4M97₩69.4M2230%
2021Q1₩5,259.6M97₩54.2M4530%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.