SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩62M▼ -26.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩12.4M▼ -12.0% YoY

Reading this area Estimated sales fell 26.7% from a year earlier and stores fell 16.7%. Sales per store are down 12.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +122.6%
Stores±0.0%
Sales per store▲ +122.6%
Market size
Estimated sales (quarter)
₩62M
vs 2024Q4
-26.7%
Estimated transactions
765
Per-store economics
Estimated sales per store
₩12.4M
vs a year ago
-12.0%
Per transaction
₩81K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.9M – ₩129M
20212022202320242025
₩27.9M₩62M
Stores5 – 6
20212022202320242025
55
Sales per store₩4.4M – ₩24.8M
20212022202320242025
₩5.6M₩12.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share17% – 20%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩99.7M₩62M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩16.6M₩12.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0654%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2118%
  • 21–2425%
Age
  • 10s0%
  • 20s2%
  • 30s28%
  • 40s11%
  • 50s39%
  • 60+19%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon7%
  • Tue29%
  • Wed11%
  • Thu20%
  • Fri11%
  • Sat13%
  • Sun10%
Gender
  • Male84%
  • Female16%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩62M-26.7%5-16.7%₩12.4M-12.0%0020%Sales↓ · Stores↓ · Per store↓
2025Q3₩75.9M-24.7%5-16.7%₩15.2M-9.7%1120%Sales↓ · Stores↓ · Per store↓
2025Q2₩44.5M-51.9%5-16.7%₩8.9M-42.3%0020%Sales↓ · Stores↓ · Per store↓
2025Q1₩55M-44.9%5-16.7%₩11M-33.9%0120%Sales↓ · Stores↓ · Per store↓
2024Q4₩84.6M-34.5%60.0%₩14.1M-34.5%0017%Sales↓ · Stores→ · Per store↓
2024Q3₩100.9M+16.5%60.0%₩16.8M+16.5%0017%Sales↑ · Stores→ · Per store↑
2024Q2₩92.6M+5.3%60.0%₩15.4M+5.3%0017%Sales↑ · Stores→ · Per store↑
2024Q1₩99.7M+14.3%60.0%₩16.6M+14.3%0017%Sales↑ · Stores→ · Per store↑
2023Q4₩129M+30.8%60.0%₩21.5M+30.8%1117%Sales↑ · Stores→ · Per store↑
2023Q3₩86.6M-2.9%6+20.0%₩14.4M-19.1%0017%Sales→ · Stores↑ · Per store↓
2023Q2₩87.9M-29.1%6+20.0%₩14.6M-40.9%1117%Sales↓ · Stores↑ · Per store↓
2023Q1₩87.2M+119.0%6+20.0%₩14.5M+82.5%0017%Sales↑ · Stores↑ · Per store↑
2022Q4₩98.7M+44.7%60.0%₩16.4M+44.7%1017%Sales↑ · Stores→ · Per store↑
2022Q3₩89.2M+307.0%50.0%₩17.8M+307.0%0020%Sales↑ · Stores→ · Per store↑
2022Q2₩123.9M+75.6%50.0%₩24.8M+75.6%0020%Sales↑ · Stores→ · Per store↑
2022Q1₩39.8M+42.9%50.0%₩8M+42.9%0120%Sales↑ · Stores→ · Per store↑
2021Q4₩68.2M6₩11.4M1017%
2021Q3₩21.9M5₩4.4M0020%
2021Q2₩70.6M5₩14.1M1120%
2021Q1₩27.9M5₩5.6M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.