SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩15M▼ -53.8% YoY
Stores12±0.0% YoY
Sales per store₩1.2M▼ -53.8% YoY

Reading this area Against a year earlier, estimated sales -53.8%, stores 0.0% and sales per store -53.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -79.0%
Stores▲ +100.0%
Sales per store▼ -89.5%
Market size
Estimated sales (quarter)
₩15M
vs 2024Q4
-53.8%
Estimated transactions
59
Per-store economics
Estimated sales per store
₩1.2M
vs a year ago
-53.8%
Per transaction
₩254K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.7M – ₩78M
20212022202320242025
₩71.4M₩15M
Stores6 – 12
20212022202320242025
612
Sales per store₩475K – ₩11.9M
20212022202320242025
₩11.9M₩1.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -53.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩69.4M₩15M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩6.3M₩1.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1427%
  • 14–1749%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s32%
  • 50s68%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon24%
  • Tue44%
  • Wed32%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩15M-53.8%120.0%₩1.2M-53.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩6M-85.9%12+9.1%₩503K-87.1%000%Sales↓ · Stores↑ · Per store↓
2025Q212+9.1%010%
2025Q1₩5.7M-91.8%12+9.1%₩475K-92.5%008%Sales↓ · Stores↑ · Per store↓
2024Q4₩32.5M-43.2%12+50.0%₩2.7M-62.2%108%Sales↓ · Stores↑ · Per store↓
2024Q3₩43M+41.6%11+37.5%₩3.9M+2.9%119%Sales↑ · Stores↑ · Per store→
2024Q2₩78M+26.1%11+37.5%₩7.1M-8.3%009%Sales↑ · Stores↑ · Per store↓
2024Q1₩69.4M+47.7%11+83.3%₩6.3M-19.4%309%Sales↑ · Stores↑ · Per store↓
2023Q4₩57.2M+63.6%8+14.3%₩7.1M+43.1%0013%Sales↑ · Stores↑ · Per store↑
2023Q3₩30.3M-41.2%8+33.3%₩3.8M-55.9%0013%Sales↓ · Stores↑ · Per store↓
2023Q2₩61.9M-15.5%8+14.3%₩7.7M-26.1%2113%Sales↓ · Stores↑ · Per store↓
2023Q1₩47M-32.7%6-25.0%₩7.8M-10.3%0133%Sales↓ · Stores↓ · Per store↓
2022Q4₩34.9M-38.8%70.0%₩5M-38.8%1029%Sales↓ · Stores→ · Per store↓
2022Q3₩51.7M-2.2%60.0%₩8.6M-2.2%0133%Sales→ · Stores→ · Per store→
2022Q2₩73.2M+6.2%7+16.7%₩10.5M-8.9%0129%Sales↑ · Stores↑ · Per store↓
2022Q1₩69.8M-2.2%8+33.3%₩8.7M-26.6%1025%Sales→ · Stores↑ · Per store↓
2021Q4₩57.1M7₩8.2M1029%
2021Q3₩52.8M6₩8.8M0033%
2021Q2₩68.9M6₩11.5M1133%
2021Q1₩71.4M6₩11.9M0133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.