SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩911.3M▼ -13.2% YoY
Stores17▼ -5.6% YoY
Sales per store₩53.6M▼ -8.1% YoY

Reading this area Estimated sales fell 13.2% from a year earlier and stores fell 5.6%. Sales per store are down 8.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.5%
Stores±0.0%
Sales per store▼ -8.5%
Market size
Estimated sales (quarter)
₩911.3M
vs 2024Q4
-13.2%
Estimated transactions
88,126
Per-store economics
Estimated sales per store
₩53.6M
vs a year ago
-8.1%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩848M – ₩1,160.6M
20212022202320242025
₩995.9M₩911.3M
Stores16 – 19
20212022202320242025
1717
Sales per store₩47.1M – ₩69.6M
20212022202320242025
₩58.6M₩53.6M
Openings0 – 3
20212022202320242025
31
Closings0 – 4
20212022202320242025
31
Franchise share26% – 38%
20212022202320242025
29%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.2%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
29% (5/17)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩959.8M₩911.3M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩53.3M₩53.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–1117%
  • 11–1425%
  • 14–1717%
  • 17–2126%
  • 21–2410%
Age
  • 10s1%
  • 20s13%
  • 30s25%
  • 40s22%
  • 50s23%
  • 60+16%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue14%
  • Wed18%
  • Thu15%
  • Fri16%
  • Sat11%
  • Sun11%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩911.3M-13.2%17-5.6%₩53.6M-8.1%1129%Shrinking
2025Q3₩854M-5.7%17-5.6%₩50.2M-0.2%0229%Shrinking
2025Q2₩924.8M-10.0%19+5.6%₩48.7M-14.8%1126%Possible crowding
2025Q1₩848M-11.6%180.0%₩47.1M-11.6%0033%Mixed
2024Q4₩1,049.8M-2.8%18+5.9%₩58.3M-8.2%0033%Possible crowding
2024Q3₩905.8M-14.2%18+5.9%₩50.3M-18.9%0033%Possible crowding
2024Q2₩1,027.8M-7.3%18+12.5%₩57.1M-17.6%0033%Possible crowding
2024Q1₩959.8M-9.7%18+12.5%₩53.3M-19.7%1033%Possible crowding
2023Q4₩1,079.5M-3.0%17+6.3%₩63.5M-8.7%1135%Possible crowding
2023Q3₩1,055.2M-0.1%17-5.6%₩62.1M+5.8%1035%Possible recovery
2023Q2₩1,108.9M-1.4%16-15.8%₩69.3M+17.1%2238%Possible recovery
2023Q1₩1,062.7M+14.7%16-15.8%₩66.4M+36.2%0038%Mixed
2022Q4₩1,113M-1.8%16-15.8%₩69.6M+16.7%2438%Possible recovery
2022Q3₩1,056.5M-6.0%180.0%₩58.7M-6.0%1133%Mixed
2022Q2₩1,124.6M-3.1%19+5.6%₩59.2M-8.2%1126%Possible crowding
2022Q1₩926.9M-6.9%19+11.8%₩48.8M-16.7%0026%Possible crowding
2021Q4₩1,132.9M19₩59.6M1026%
2021Q3₩1,124.4M18₩62.5M1128%
2021Q2₩1,160.6M18₩64.5M2128%
2021Q1₩995.9M17₩58.6M3329%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.