SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,284.3M▲ +19.7% YoY
Stores15±0.0% YoY
Sales per store₩219M▲ +19.7% YoY

Reading this area Estimated sales rose 19.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 19.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.7%
Stores▲ +7.1%
Sales per store▲ +51.0%
Market size
Estimated sales (quarter)
₩3,284.3M
vs 2024Q4
+19.7%
Estimated transactions
62,427
Per-store economics
Estimated sales per store
₩219M
vs a year ago
+19.7%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,030.5M – ₩3,483.7M
20212022202320242025
₩2,030.5M₩3,284.3M
Stores14 – 15
20212022202320242025
1415
Sales per store₩142.4M – ₩232.2M
20212022202320242025
₩145M₩219M
Openings0 – 1
20212022202320242025
10
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,737.2M₩3,284.3M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩182.5M₩219M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1429%
  • 14–1735%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s20%
  • 40s18%
  • 50s25%
  • 60+32%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon19%
  • Tue16%
  • Wed27%
  • Thu9%
  • Fri20%
  • Sat10%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,284.3M+19.7%150.0%₩219M+19.7%000%Growing
2025Q3₩3,483.7M+27.6%150.0%₩232.2M+27.6%000%Growing
2025Q2₩2,566.3M+5.0%150.0%₩171.1M+5.0%000%Growing
2025Q1₩3,387.1M+23.7%150.0%₩225.8M+23.7%000%Growing
2024Q4₩2,744.7M-3.8%150.0%₩183M-3.8%000%Mixed
2024Q3₩2,729.8M+2.4%150.0%₩182M+2.4%000%Mixed
2024Q2₩2,445.2M-10.3%150.0%₩163M-10.3%000%Mixed
2024Q1₩2,737.2M-1.7%150.0%₩182.5M-1.7%000%Mixed
2023Q4₩2,851.9M+0.7%150.0%₩190.1M+0.7%000%Mixed
2023Q3₩2,666.2M+13.1%150.0%₩177.7M+13.1%000%Growing
2023Q2₩2,726.4M-3.4%150.0%₩181.8M-3.4%000%Mixed
2023Q1₩2,784.8M+30.4%150.0%₩185.7M+30.4%000%Growing
2022Q4₩2,831.6M+22.8%15+7.1%₩188.8M+14.7%000%Growing
2022Q3₩2,358.3M-16.9%15+7.1%₩157.2M-22.4%000%Possible crowding
2022Q2₩2,822.1M+28.9%15+7.1%₩188.1M+20.3%000%Growing
2022Q1₩2,135.9M+5.2%15+7.1%₩142.4M-1.8%100%Mixed
2021Q4₩2,305M14₩164.6M000%
2021Q3₩2,838.2M14₩202.7M000%
2021Q2₩2,190.2M14₩156.4M000%
2021Q1₩2,030.5M14₩145M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.