SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩801.6M▲ +3.5% YoY
Stores8±0.0% YoY
Sales per store₩100.2M▲ +3.5% YoY

Reading this area Estimated sales rose 3.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.7%
Stores±0.0%
Sales per store▲ +5.7%
Market size
Estimated sales (quarter)
₩801.6M
vs 2024Q4
+3.5%
Estimated transactions
72,014
Per-store economics
Estimated sales per store
₩100.2M
vs a year ago
+3.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩521.9M – ₩1,038.7M
20212022202320242025
₩758.3M₩801.6M
Stores7 – 9
20212022202320242025
88
Sales per store₩74.6M – ₩117.2M
20212022202320242025
₩94.8M₩100.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share33% – 43%
20212022202320242025
38%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
38% (3/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩680.2M₩801.6M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩85M₩100.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1430%
  • 14–1723%
  • 17–2118%
  • 21–241%
Age
  • 10s0%
  • 20s7%
  • 30s28%
  • 40s22%
  • 50s23%
  • 60+20%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue15%
  • Wed19%
  • Thu17%
  • Fri16%
  • Sat10%
  • Sun8%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩801.6M+3.5%80.0%₩100.2M+3.5%0038%Growing
2025Q3₩716.9M+9.9%80.0%₩89.6M+9.9%0038%Growing
2025Q2₩661M-1.5%80.0%₩82.6M-1.5%0038%Mixed
2025Q1₩622.8M-8.4%80.0%₩77.8M-8.4%0038%Mixed
2024Q4₩774.4M-0.4%80.0%₩96.8M-0.4%0038%Mixed
2024Q3₩652.4M-5.5%80.0%₩81.5M-5.5%0038%Mixed
2024Q2₩670.8M-13.5%8+14.3%₩83.9M-24.3%0038%Possible crowding
2024Q1₩680.2M+30.3%8+14.3%₩85M+14.0%0038%Growing
2023Q4₩777.8M-5.2%8+14.3%₩97.2M-17.1%0038%Possible crowding
2023Q3₩690.6M-11.5%80.0%₩86.3M-11.5%1038%Mixed
2023Q2₩775.4M+0.1%7-12.5%₩110.8M+14.4%0043%Possible recovery
2023Q1₩521.9M-34.3%7-22.2%₩74.6M-15.5%1143%Shrinking
2022Q4₩820.6M-21.0%7-22.2%₩117.2M+1.6%0143%Shrinking
2022Q3₩780.4M-3.9%8-11.1%₩97.6M+8.1%0038%Shrinking
2022Q2₩774.3M+2.4%8-11.1%₩96.8M+15.2%0138%Possible recovery
2022Q1₩794.3M+4.7%9+12.5%₩88.3M-6.9%0033%Competition inflow
2021Q4₩1,038.7M9₩115.4M0033%
2021Q3₩812.4M9₩90.3M0033%
2021Q2₩756.3M9₩84M2133%
2021Q1₩758.3M8₩94.8M1238%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.