SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩29.7M▼ -41.4% YoY
Stores4▼ -20.0% YoY
Sales per store₩7.4M▼ -26.7% YoY

Reading this area Estimated sales fell 41.4% from a year earlier and stores fell 20.0%. Sales per store are down 26.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.1%
Stores±0.0%
Sales per store▼ -56.1%
Market size
Estimated sales (quarter)
₩29.7M
vs 2024Q4
-41.4%
Estimated transactions
1,087
Per-store economics
Estimated sales per store
₩7.4M
vs a year ago
-26.7%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29.7M – ₩71.2M
20212022202320242025
₩67.6M₩29.7M
Stores4 – 5
20212022202320242025
44
Sales per store₩7.4M – ₩17.8M
20212022202320242025
₩16.9M₩7.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.4%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩51.5M₩29.7M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩10.3M₩7.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1437%
  • 14–1729%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s3%
  • 40s11%
  • 50s20%
  • 60+65%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon25%
  • Tue15%
  • Wed19%
  • Thu17%
  • Fri10%
  • Sat9%
  • Sun4%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩29.7M-41.4%4-20.0%₩7.4M-26.7%000%Shrinking
2025Q3₩34.1M-28.4%4-20.0%₩8.5M-10.5%000%Shrinking
2025Q2₩41.4M-4.4%4-20.0%₩10.4M+19.5%000%Shrinking
2025Q1₩38.5M-25.3%4-20.0%₩9.6M-6.7%010%Shrinking
2024Q4₩50.6M-11.4%50.0%₩10.1M-11.4%000%Mixed
2024Q3₩47.7M+10.5%5+25.0%₩9.5M-11.6%000%Competition inflow
2024Q2₩43.3M-35.2%5+25.0%₩8.7M-48.2%000%Possible crowding
2024Q1₩51.5M-9.0%5+25.0%₩10.3M-27.2%000%Possible crowding
2023Q4₩57.1M-3.0%5+25.0%₩11.4M-22.4%100%Possible crowding
2023Q3₩43.2M-31.4%40.0%₩10.8M-31.4%000%Mixed
2023Q2₩66.9M+3.3%40.0%₩16.7M+3.3%000%Growing
2023Q1₩56.7M-8.4%40.0%₩14.2M-8.4%000%Mixed
2022Q4₩58.9M-15.8%40.0%₩14.7M-15.8%000%Mixed
2022Q3₩63M-11.5%40.0%₩15.7M-11.5%000%Mixed
2022Q2₩64.7M+0.6%40.0%₩16.2M+0.6%000%Mixed
2022Q1₩61.9M-8.4%40.0%₩15.5M-8.4%000%Mixed
2021Q4₩70M4₩17.5M000%
2021Q3₩71.2M4₩17.8M000%
2021Q2₩64.4M4₩16.1M000%
2021Q1₩67.6M4₩16.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.