SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩829.5M▲ +2.4% YoY
Stores10▼ -9.1% YoY
Sales per store₩82.9M▲ +12.7% YoY

Reading this area Stores fell 9.1% from a year earlier while estimated sales held at +2.4%, so sales per store rose 12.7%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -0.2%
Stores±0.0%
Sales per store▼ -0.2%
Market size
Estimated sales (quarter)
₩829.5M
vs 2024Q4
+2.4%
Estimated transactions
26,374
Per-store economics
Estimated sales per store
₩82.9M
vs a year ago
+12.7%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩676.9M – ₩1,728.7M
20212022202320242025
₩831.2M₩829.5M
Stores10 – 13
20212022202320242025
1010
Sales per store₩66.7M – ₩144.1M
20212022202320242025
₩83.1M₩82.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share20% – 70%
20212022202320242025
60%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.4%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
20% (2/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,004M₩829.5M
Stores 2024 Q1 → 2025 Q4
1310
Sales per store 2024 Q1 → 2025 Q4
₩77.2M₩82.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1452%
  • 14–1714%
  • 17–2126%
  • 21–246%
Age
  • 10s1%
  • 20s8%
  • 30s27%
  • 40s28%
  • 50s25%
  • 60+11%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue15%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat13%
  • Sun12%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩829.5M+2.4%10-9.1%₩82.9M+12.7%0120%Sales→ · Stores↓ · Per store↑
2025Q3₩814.9M-2.2%10-9.1%₩81.5M+7.6%0130%Sales→ · Stores↓ · Per store↑
2025Q2₩859.3M-8.4%11-8.3%₩78.1M-0.1%1027%Sales↓ · Stores↓ · Per store→
2025Q1₩676.9M-32.6%10-23.1%₩67.7M-12.4%0230%Sales↓ · Stores↓ · Per store↓
2024Q4₩809.6M-21.2%110.0%₩73.6M-21.2%1136%Sales↓ · Stores→ · Per store↓
2024Q3₩833.3M-12.7%110.0%₩75.8M-12.7%0236%Sales↓ · Stores→ · Per store↓
2024Q2₩938.5M-16.7%12+9.1%₩78.2M-23.6%0142%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,004M-6.2%13+18.2%₩77.2M-20.6%2138%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,027.2M-9.1%110.0%₩93.4M-9.1%1155%Sales↓ · Stores→ · Per store↓
2023Q3₩955M-13.4%11+10.0%₩86.8M-21.2%0055%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,126.7M-34.8%11-8.3%₩102.4M-28.9%0055%Sales↓ · Stores↓ · Per store↓
2023Q1₩1,070.5M-18.3%11-8.3%₩97.3M-10.8%0155%Sales↓ · Stores↓ · Per store↓
2022Q4₩1,129.8M+21.2%11-8.3%₩102.7M+32.3%2164%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,102.3M+27.2%10-23.1%₩110.2M+65.3%0270%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,728.7M+72.5%12+9.1%₩144.1M+58.1%1058%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,309.9M+57.6%12+20.0%₩109.2M+31.3%0050%Sales↑ · Stores↑ · Per store↑
2021Q4₩931.9M12₩77.7M1250%
2021Q3₩866.8M13₩66.7M2046%
2021Q2₩1,002.3M11₩91.1M1055%
2021Q1₩831.2M10₩83.1M1160%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.