SEOUL COMMERCIAL AREA

보라매공원 Developed area

Dongjak-gu (동작구) 신대방2동· Area 119,689 m² · Area code 3120151 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,014.4M▼ -10.3% YoY
Stores15±0.0% YoY
Sales per store₩67.6M▼ -10.3% YoY

Reading this area Against a year earlier, estimated sales -10.3%, stores 0.0% and sales per store -10.3% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +585.0%
Stores▼ -16.7%
Sales per store▲ +722.0%
Market size
Estimated sales (quarter)
₩1,014.4M
vs 2024Q4
-10.3%
Estimated transactions
16,487
Per-store economics
Estimated sales per store
₩67.6M
vs a year ago
-10.3%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩148.1M – ₩1,130.3M
20212022202320242025
₩148.1M₩1,014.4M
Stores15 – 21
20212022202320242025
1815
Sales per store₩8.2M – ₩75.4M
20212022202320242025
₩8.2M₩67.6M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share5% – 7%
20212022202320242025
6%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩462.1M₩1,014.4M
Stores 2024 Q1 → 2025 Q4
1815
Sales per store 2024 Q1 → 2025 Q4
₩25.7M₩67.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1424%
  • 14–1726%
  • 17–2137%
  • 21–247%
Age
  • 10s1%
  • 20s16%
  • 30s21%
  • 40s20%
  • 50s22%
  • 60+19%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon8%
  • Tue12%
  • Wed12%
  • Thu14%
  • Fri13%
  • Sat20%
  • Sun20%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,014.4M-10.3%150.0%₩67.6M-10.3%007%Sales↓ · Stores→ · Per store↓
2025Q3₩1,021.6M-5.2%15-6.3%₩68.1M+1.1%007%Sales↓ · Stores↓ · Per store→
2025Q2₩1,084.3M+63.1%15-16.7%₩72.3M+95.7%007%Sales↑ · Stores↓ · Per store↑
2025Q1₩1,067.6M+131.0%15-16.7%₩71.2M+177.2%007%Sales↑ · Stores↓ · Per store↑
2024Q4₩1,130.3M+269.3%15-16.7%₩75.4M+343.1%017%Sales↑ · Stores↓ · Per store↑
2024Q3₩1,077.4M+420.4%16-20.0%₩67.3M+550.5%026%Sales↑ · Stores↓ · Per store↑
2024Q2₩664.7M+221.2%18-14.3%₩36.9M+274.7%006%Sales↑ · Stores↓ · Per store↑
2024Q1₩462.1M+30.4%18-14.3%₩25.7M+52.2%006%Sales↑ · Stores↓ · Per store↑
2023Q4₩306.1M-43.3%18-10.0%₩17M-37.0%026%Sales↓ · Stores↓ · Per store↓
2023Q3₩207M-66.6%20+11.1%₩10.4M-69.9%015%Sales↓ · Stores↑ · Per store↓
2023Q2₩207M-64.4%21+23.5%₩9.9M-71.2%005%Sales↓ · Stores↑ · Per store↓
2023Q1₩354.3M+16.6%21+23.5%₩16.9M-5.6%105%Sales↑ · Stores↑ · Per store↓
2022Q4₩539.6M+138.1%20+25.0%₩27M+90.5%205%Sales↑ · Stores↑ · Per store↑
2022Q3₩619M+198.5%18+12.5%₩34.4M+165.4%106%Sales↑ · Stores↑ · Per store↑
2022Q2₩581.3M+140.9%170.0%₩34.2M+140.9%006%Sales↑ · Stores→ · Per store↑
2022Q1₩303.8M+105.1%17-5.6%₩17.9M+117.2%106%Sales↑ · Stores↓ · Per store↑
2021Q4₩226.7M16₩14.2M006%
2021Q3₩207.3M16₩13M016%
2021Q2₩241.3M17₩14.2M016%
2021Q1₩148.1M18₩8.2M106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.