SEOUL COMMERCIAL AREA

포이사거리(삼호물산) 발달상권

서초구양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩13,754.6M▼ -1.8% YoY
Stores138▲ +3.0% YoY
Sales per store₩99.7M▼ -4.6% YoY

Reading this area Against a year earlier, estimated sales -1.8%, stores +3.0% and sales per store -4.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.6%
Stores▲ +1.5%
Sales per store▲ +37.6%
Market size
Estimated sales (quarter)
₩13,754.6M
vs 2024Q4
-1.8%
Estimated transactions
369,529
Per-store economics
Estimated sales per store
₩99.7M
vs a year ago
-4.6%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,501.2M – ₩14,290.3M
20212022202320242025
₩9,850.9M₩13,754.6M
Stores132 – 138
20212022202320242025
136138
Sales per store₩70.4M – ₩104.5M
20212022202320242025
₩72.4M₩99.7M
Openings0 – 10
20212022202320242025
15
Closings1 – 9
20212022202320242025
24
Franchise share9% – 15%
20212022202320242025
13%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.8%, stores YoY +3.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
138
vs a year ago
+3.0%
Franchise share
12% (17/138)
Movement
Openings (rate)
5 (3%)
Closings (rate)
4 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩13,003.2M₩13,754.6M
Stores 2024 Q1 → 2025 Q4
134138
Sales per store 2024 Q1 → 2025 Q4
₩97M₩99.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–113%
  • 11–1438%
  • 14–176%
  • 17–2136%
  • 21–2414%
Age
  • 10s0%
  • 20s7%
  • 30s20%
  • 40s20%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat11%
  • Sun8%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13,754.6M-1.8%138+3.0%₩99.7M-4.6%5412%Mixed
2025Q3₩14,290.3M+13.5%138+2.2%₩103.6M+11.0%6412%Growing
2025Q2₩14,181.5M+2.9%136-1.4%₩104.3M+4.4%3112%Mixed
2025Q1₩13,029M+0.2%1340.0%₩97.2M+0.2%7512%Mixed
2024Q4₩14,004.1M+4.3%1340.0%₩104.5M+4.3%6611%Growing
2024Q3₩12,589.1M+9.1%135+2.3%₩93.3M+6.7%6710%Growing
2024Q2₩13,780.9M+12.2%138+3.8%₩99.9M+8.1%1089%Growing
2024Q1₩13,003.2M+4.8%134+0.8%₩97M+4.0%6710%Growing
2023Q4₩13,429.6M+6.0%134-2.2%₩100.2M+8.4%7611%Growing
2023Q3₩11,536.8M-1.5%132-2.2%₩87.4M+0.7%7912%Mixed
2023Q2₩12,281.6M-0.4%133-2.2%₩92.3M+1.9%6613%Mixed
2023Q1₩12,410.6M+30.6%133-1.5%₩93.3M+32.6%0413%Growing
2022Q4₩12,668.5M+7.2%137+1.5%₩92.5M+5.6%8712%Growing
2022Q3₩11,717.3M+17.9%135-0.7%₩86.8M+18.8%7813%Growing
2022Q2₩12,330M+3.5%136-0.7%₩90.7M+4.3%3113%Growing
2022Q1₩9,501.2M-3.5%135-0.7%₩70.4M-2.8%1413%Mixed
2021Q4₩11,817.1M135₩87.5M5515%
2021Q3₩9,935.7M136₩73.1M6614%
2021Q2₩11,912.5M137₩87M7513%
2021Q1₩9,850.9M136₩72.4M1213%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.