SEOUL COMMERCIAL AREA

포이사거리(삼호물산) 발달상권

서초구양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩519.7M▼ -8.2% YoY
Stores14▼ -12.5% YoY
Sales per store₩37.1M▲ +4.9% YoY

Reading this area Estimated sales fell 8.2% from a year earlier and stores fell 12.5%. Sales per store are up 4.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.8%
Stores±0.0%
Sales per store▲ +33.8%
Market size
Estimated sales (quarter)
₩519.7M
vs 2024Q4
-8.2%
Estimated transactions
14,453
Per-store economics
Estimated sales per store
₩37.1M
vs a year ago
+4.9%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩385.2M – ₩714.9M
20212022202320242025
₩388.3M₩519.7M
Stores12 – 17
20212022202320242025
1414
Sales per store₩25.1M – ₩54M
20212022202320242025
₩27.7M₩37.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share0% – 8%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.2%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩615.4M₩519.7M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩44M₩37.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–112%
  • 11–1433%
  • 14–178%
  • 17–2126%
  • 21–2420%
Age
  • 10s0%
  • 20s13%
  • 30s33%
  • 40s21%
  • 50s18%
  • 60+15%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon8%
  • Tue17%
  • Wed18%
  • Thu18%
  • Fri17%
  • Sat13%
  • Sun9%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩519.7M-8.2%14-12.5%₩37.1M+4.9%017%Shrinking
2025Q3₩426.7M-37.7%15-6.3%₩28.4M-33.6%017%Shrinking
2025Q2₩507M-16.4%16+14.3%₩31.7M-26.9%016%Possible crowding
2025Q1₩426.4M-30.7%17+21.4%₩25.1M-42.9%106%Possible crowding
2024Q4₩566.1M-16.0%16+14.3%₩35.4M-26.5%116%Possible crowding
2024Q3₩685.4M-4.1%16+14.3%₩42.8M-16.1%206%Possible crowding
2024Q2₩606.5M-12.4%14+7.7%₩43.3M-18.6%007%Possible crowding
2024Q1₩615.4M+0.4%14+7.7%₩44M-6.8%007%Possible crowding
2023Q4₩674M-0.4%14+7.7%₩48.1M-7.5%007%Possible crowding
2023Q3₩714.9M+66.5%14+16.7%₩51.1M+42.7%217%Growing
2023Q2₩692.3M+6.8%13+8.3%₩53.3M-1.4%008%Mixed
2023Q1₩613M+41.9%130.0%₩47.2M+41.9%008%Growing
2022Q4₩676.4M+31.1%13+8.3%₩52M+21.0%218%Growing
2022Q3₩429.3M+11.5%12-14.3%₩35.8M+30.0%118%Mixed
2022Q2₩647.9M+49.4%12-14.3%₩54M+74.3%018%Mixed
2022Q1₩431.9M+11.2%13-7.1%₩33.2M+19.8%208%Mixed
2021Q4₩515.8M12₩43M020%
2021Q3₩385.2M14₩27.5M000%
2021Q2₩433.7M14₩31M000%
2021Q1₩388.3M14₩27.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.