SEOUL COMMERCIAL AREA

포이사거리(삼호물산) 발달상권

서초구양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩633.8M▼ -19.5% YoY
Stores12▲ +20.0% YoY
Sales per store₩52.8M▼ -32.9% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-19.5%), so sales per store fell 32.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +217.1%
Stores▲ +100.0%
Sales per store▲ +58.6%
Market size
Estimated sales (quarter)
₩633.8M
vs 2024Q4
-19.5%
Estimated transactions
1,422
Per-store economics
Estimated sales per store
₩52.8M
vs a year ago
-32.9%
Per transaction
₩446K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩180.4M – ₩1,006.2M
20212022202320242025
₩199.9M₩633.8M
Stores6 – 12
20212022202320242025
612
Sales per store₩30.1M – ₩131.2M
20212022202320242025
₩33.3M₩52.8M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.5%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+20.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩918.5M₩633.8M
Stores 2024 Q1 → 2025 Q4
712
Sales per store 2024 Q1 → 2025 Q4
₩131.2M₩52.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1419%
  • 14–1720%
  • 17–2139%
  • 21–246%
Age
  • 10s0%
  • 20s3%
  • 30s22%
  • 40s21%
  • 50s38%
  • 60+17%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon16%
  • Tue20%
  • Wed30%
  • Thu11%
  • Fri20%
  • Sat3%
  • Sun0%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩633.8M-19.5%12+20.0%₩52.8M-32.9%000%Possible crowding
2025Q3₩582.3M-18.7%12+9.1%₩48.5M-25.5%210%Possible crowding
2025Q2₩758.3M-21.7%11+37.5%₩68.9M-43.1%100%Possible crowding
2025Q1₩773M-15.8%10+42.9%₩77.3M-41.1%000%Possible crowding
2024Q4₩787.7M-11.7%10+42.9%₩78.8M-38.2%010%Possible crowding
2024Q3₩716.5M-15.0%11+37.5%₩65.1M-38.2%300%Possible crowding
2024Q2₩968.7M-3.7%80.0%₩121.1M-3.7%100%Mixed
2024Q1₩918.5M+9.1%7-12.5%₩131.2M+24.6%000%Mixed
2023Q4₩892M+66.6%7-12.5%₩127.4M+90.5%010%Mixed
2023Q3₩843.1M+36.8%8+14.3%₩105.4M+19.7%000%Growing
2023Q2₩1,006.2M+89.1%80.0%₩125.8M+89.1%000%Growing
2023Q1₩842.3M+20.2%80.0%₩105.3M+20.2%000%Growing
2022Q4₩535.3M+33.8%80.0%₩66.9M+33.8%100%Growing
2022Q3₩616.3M+241.7%7+16.7%₩88M+192.9%010%Growing
2022Q2₩532.1M+6.9%8+33.3%₩66.5M-19.8%110%Competition inflow
2022Q1₩700.8M+250.6%8+33.3%₩87.6M+163.0%000%Growing
2021Q4₩400M8₩50M200%
2021Q3₩180.4M6₩30.1M000%
2021Q2₩497.9M6₩83M000%
2021Q1₩199.9M6₩33.3M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.