SEOUL COMMERCIAL AREA

포이사거리(삼호물산) Developed area

Seocho-gu (서초구) 양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩292.1M▲ +2.5% YoY
Stores20▲ +5.3% YoY
Sales per store₩14.6M▼ -2.6% YoY

Reading this area Against a year earlier, estimated sales +2.5%, stores +5.3% and sales per store -2.6% do not read in one direction. (vs a year earlier: Sales→ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.1%
Stores▲ +42.9%
Sales per store▲ +7.2%
Market size
Estimated sales (quarter)
₩292.1M
vs 2024Q4
+2.5%
Estimated transactions
688
Per-store economics
Estimated sales per store
₩14.6M
vs a year ago
-2.6%
Per transaction
₩424K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩190.8M – ₩341M
20212022202320242025
₩190.8M₩292.1M
Stores14 – 20
20212022202320242025
1420
Sales per store₩12.2M – ₩20M
20212022202320242025
₩13.6M₩14.6M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.5%, stores YoY +5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+5.3%
Franchise share
0% (0/20)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩270.7M₩292.1M
Stores 2024 Q1 → 2025 Q4
1720
Sales per store 2024 Q1 → 2025 Q4
₩15.9M₩14.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1422%
  • 14–1721%
  • 17–2144%
  • 21–248%
Age
  • 10s0%
  • 20s4%
  • 30s20%
  • 40s59%
  • 50s17%
  • 60+0%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon21%
  • Tue5%
  • Wed6%
  • Thu9%
  • Fri17%
  • Sat32%
  • Sun10%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩292.1M+2.5%20+5.3%₩14.6M-2.6%100%Sales→ · Stores↑ · Per store→
2025Q3₩260.9M+8.7%190.0%₩13.7M+8.7%000%Sales↑ · Stores→ · Per store↑
2025Q2₩242.8M-10.1%19+5.6%₩12.8M-14.8%120%Sales↓ · Stores↑ · Per store↓
2025Q1₩299.2M+10.5%20+17.6%₩15M-6.1%100%Sales↑ · Stores↑ · Per store↓
2024Q4₩285M+22.9%190.0%₩15M+22.9%000%Sales↑ · Stores→ · Per store↑
2024Q3₩240M-18.9%19-5.0%₩12.6M-14.6%100%Sales↓ · Stores↓ · Per store↓
2024Q2₩269.9M+3.1%180.0%₩15M+3.1%100%Sales↑ · Stores→ · Per store↑
2024Q1₩270.7M+1.7%17+13.3%₩15.9M-10.3%020%Sales→ · Stores↑ · Per store↓
2023Q4₩231.9M-6.8%19+18.8%₩12.2M-21.5%010%Sales↓ · Stores↑ · Per store↓
2023Q3₩295.9M+7.4%20+25.0%₩14.8M-14.1%200%Sales↑ · Stores↑ · Per store↓
2023Q2₩261.7M-15.3%180.0%₩14.5M-15.3%300%Sales↓ · Stores→ · Per store↓
2023Q1₩266.3M-21.9%15-16.7%₩17.8M-6.3%010%Sales↓ · Stores↓ · Per store↓
2022Q4₩248.7M-22.3%160.0%₩15.5M-22.3%000%Sales↓ · Stores→ · Per store↓
2022Q3₩275.6M+31.6%16+6.7%₩17.2M+23.4%020%Sales↑ · Stores↑ · Per store↑
2022Q2₩308.9M+31.5%18+28.6%₩17.2M+2.3%000%Sales↑ · Stores↑ · Per store→
2022Q1₩341M+78.7%18+28.6%₩18.9M+39.0%200%Sales↑ · Stores↑ · Per store↑
2021Q4₩320M16₩20M100%
2021Q3₩209.4M15₩14M100%
2021Q2₩234.9M14₩16.8M000%
2021Q1₩190.8M14₩13.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.