SEOUL COMMERCIAL AREA

포이사거리(삼호물산) 발달상권

서초구양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩771.9M▼ -20.9% YoY
Stores10▼ -23.1% YoY
Sales per store₩77.2M▲ +2.8% YoY

Reading this area Estimated sales fell 20.9% from a year earlier and stores fell 23.1%. Sales per store are about the same at +2.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -3.0%
Stores±0.0%
Sales per store▼ -3.0%
Market size
Estimated sales (quarter)
₩771.9M
vs 2024Q4
-20.9%
Estimated transactions
22,986
Per-store economics
Estimated sales per store
₩77.2M
vs a year ago
+2.8%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩432.1M – ₩1,114.6M
20212022202320242025
₩796.2M₩771.9M
Stores10 – 13
20212022202320242025
1010
Sales per store₩33.2M – ₩95.2M
20212022202320242025
₩79.6M₩77.2M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
31
Franchise share0% – 10%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.9%, stores YoY -23.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-23.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,012.8M₩771.9M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩84.4M₩77.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1461%
  • 14–1711%
  • 17–2126%
  • 21–242%
Age
  • 10s1%
  • 20s7%
  • 30s20%
  • 40s21%
  • 50s31%
  • 60+22%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon18%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat8%
  • Sun8%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩771.9M-20.9%10-23.1%₩77.2M+2.8%010%Shrinking
2025Q3₩799.8M-3.6%110.0%₩72.7M-3.6%120%Mixed
2025Q2₩900.2M+3.0%120.0%₩75M+3.0%000%Growing
2025Q1₩895.5M-11.6%120.0%₩74.6M-11.6%010%Mixed
2024Q4₩976.1M-12.4%13+8.3%₩75.1M-19.2%200%Possible crowding
2024Q3₩829.9M-11.0%11+10.0%₩75.4M-19.1%120%Possible crowding
2024Q2₩873.7M+0.6%12+20.0%₩72.8M-16.2%110%Possible crowding
2024Q1₩1,012.8M+14.6%12+9.1%₩84.4M+5.1%000%Growing
2023Q4₩1,114.6M+157.9%12-7.7%₩92.9M+179.4%200%Mixed
2023Q3₩932.3M-11.0%10-9.1%₩93.2M-2.1%000%Shrinking
2023Q2₩868.8M-2.9%10-16.7%₩86.9M+16.5%010%Possible recovery
2023Q1₩883.6M-1.9%11-15.4%₩80.3M+16.0%130%Possible recovery
2022Q4₩432.1M-54.7%13+8.3%₩33.2M-58.2%200%Possible crowding
2022Q3₩1,047.1M+31.5%110.0%₩95.2M+31.5%010%Growing
2022Q2₩894.7M+2.8%12+9.1%₩74.6M-5.8%120%Possible crowding
2022Q1₩900.4M+13.1%13+30.0%₩69.3M-13.0%100%Competition inflow
2021Q4₩954.1M12₩79.5M100%
2021Q3₩796.2M11₩72.4M000%
2021Q2₩870.5M11₩79.1M110%
2021Q1₩796.2M10₩79.6M2310%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.