SEOUL COMMERCIAL AREA

포이사거리(삼호물산) 발달상권

서초구양재2동· Area 351,949 m² · Area code 3120184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩326.6M▼ -52.0% YoY
Stores10▲ +11.1% YoY
Sales per store₩32.7M▼ -56.8% YoY

Reading this area Stores rose 11.1% from a year earlier while estimated sales stayed about the same (-52.0%), so sales per store fell 56.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.8%
Stores▲ +100.0%
Sales per store▼ -82.4%
Market size
Estimated sales (quarter)
₩326.6M
vs 2024Q4
-52.0%
Estimated transactions
21,146
Per-store economics
Estimated sales per store
₩32.7M
vs a year ago
-56.8%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩326.6M – ₩1,397.1M
20212022202320242025
₩927.7M₩326.6M
Stores5 – 10
20212022202320242025
510
Sales per store₩32.7M – ₩199.6M
20212022202320242025
₩185.5M₩32.7M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
01
Franchise share70% – 167%
20212022202320242025
160%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -52.0%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
80% (8/10)
Movement
Openings (rate)
2 (11%)
Closings (rate)
1 (6%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩841.9M₩326.6M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩93.5M₩32.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1446%
  • 14–1712%
  • 17–2138%
  • 21–241%
Age
  • 10s1%
  • 20s17%
  • 30s26%
  • 40s24%
  • 50s20%
  • 60+13%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon13%
  • Tue15%
  • Wed18%
  • Thu20%
  • Fri15%
  • Sat10%
  • Sun9%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩326.6M-52.0%10+11.1%₩32.7M-56.8%2180%Possible crowding
2025Q3₩373.9M-53.1%10+11.1%₩37.4M-57.8%1070%Possible crowding
2025Q2₩369.1M-51.9%90.0%₩41M-51.9%0178%Mixed
2025Q1₩363.5M-56.8%10+11.1%₩36.4M-61.1%1170%Possible crowding
2024Q4₩679.9M-11.5%90.0%₩75.5M-11.5%0089%Mixed
2024Q3₩797.2M-23.3%90.0%₩88.6M-23.3%0089%Mixed
2024Q2₩767.5M-36.0%90.0%₩85.3M-36.0%1189%Mixed
2024Q1₩841.9M-26.7%90.0%₩93.5M-26.7%0089%Mixed
2023Q4₩768.1M-38.8%9+12.5%₩85.3M-45.6%0089%Possible crowding
2023Q3₩1,039.6M-25.6%9+28.6%₩115.5M-42.1%0289%Possible crowding
2023Q2₩1,200M+0.0%9+28.6%₩133.3M-22.2%00111%Possible crowding
2023Q1₩1,148.6M+2.3%9+50.0%₩127.6M-31.8%22111%Possible crowding
2022Q4₩1,254.6M+6.6%8+33.3%₩156.8M-20.1%20138%Competition inflow
2022Q3₩1,397.1M+28.5%7+16.7%₩199.6M+10.2%00143%Growing
2022Q2₩1,199.9M+7.5%7+16.7%₩171.4M-7.8%10143%Competition inflow
2022Q1₩1,122.9M+21.0%6+20.0%₩187.1M+0.9%10167%Mixed
2021Q4₩1,177.2M6₩196.2M00150%
2021Q3₩1,086.9M6₩181.2M00150%
2021Q2₩1,116.1M6₩186M20150%
2021Q1₩927.7M5₩185.5M00160%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.