SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩195M▼ -37.4% YoY
Stores7▼ -36.4% YoY
Sales per store₩27.9M▼ -1.6% YoY

Reading this area Estimated sales fell 37.4% from a year earlier and stores fell 36.4%. Sales per store are about the same at -1.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -52.3%
Stores±0.0%
Sales per store▼ -52.3%
Market size
Estimated sales (quarter)
₩195M
vs 2024Q4
-37.4%
Estimated transactions
8,084
Per-store economics
Estimated sales per store
₩27.9M
vs a year ago
-1.6%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩195M – ₩419.4M
20212022202320242025
₩409M₩195M
Stores6 – 11
20212022202320242025
77
Sales per store₩23M – ₩69.9M
20212022202320242025
₩58.4M₩27.9M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share18% – 67%
20212022202320242025
29%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -37.4%, stores YoY -36.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-36.4%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩353.8M₩195M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩39.3M₩27.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1464%
  • 14–1710%
  • 17–2124%
  • 21–242%
Age
  • 10s1%
  • 20s12%
  • 30s33%
  • 40s21%
  • 50s25%
  • 60+8%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon16%
  • Tue17%
  • Wed18%
  • Thu15%
  • Fri20%
  • Sat10%
  • Sun4%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩195M-37.4%7-36.4%₩27.9M-1.6%0029%Shrinking
2025Q3₩204.1M-32.6%7-30.0%₩29.2M-3.7%0229%Shrinking
2025Q2₩215.4M-33.7%90.0%₩23.9M-33.7%0222%Mixed
2025Q1₩253.3M-28.4%11+22.2%₩23M-41.4%0018%Possible crowding
2024Q4₩311.5M-6.7%11+22.2%₩28.3M-23.7%1018%Possible crowding
2024Q3₩302.7M-15.3%10+42.9%₩30.3M-40.7%1020%Possible crowding
2024Q2₩324.7M-5.4%9+50.0%₩36.1M-36.9%0022%Possible crowding
2024Q1₩353.8M-3.0%9+28.6%₩39.3M-24.6%0122%Possible crowding
2023Q4₩333.9M-9.4%9+50.0%₩37.1M-39.6%2033%Possible crowding
2023Q3₩357.3M-4.7%7+16.7%₩51M-18.3%1143%Possible crowding
2023Q2₩343.3M-6.2%60.0%₩57.2M-6.2%1167%Mixed
2023Q1₩364.8M+16.5%70.0%₩52.1M+16.5%1043%Growing
2022Q4₩368.5M-1.6%60.0%₩61.4M-1.6%0050%Mixed
2022Q3₩374.8M+8.2%60.0%₩62.5M+8.2%0050%Growing
2022Q2₩365.8M-12.8%60.0%₩61M-12.8%0150%Mixed
2022Q1₩313M-23.5%70.0%₩44.7M-23.5%1043%Mixed
2021Q4₩374.5M6₩62.4M0050%
2021Q3₩346.4M6₩57.7M0050%
2021Q2₩419.4M6₩69.9M1150%
2021Q1₩409M7₩58.4M2029%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.