SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩658.8M▼ -11.9% YoY
Stores21±0.0% YoY
Sales per store₩31.4M▼ -11.9% YoY

Reading this area Against a year earlier, estimated sales -11.9%, stores 0.0% and sales per store -11.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.3%
Stores▲ +31.3%
Sales per store▲ +8.4%
Market size
Estimated sales (quarter)
₩658.8M
vs 2024Q4
-11.9%
Estimated transactions
18,114
Per-store economics
Estimated sales per store
₩31.4M
vs a year ago
-11.9%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩387M – ₩765M
20212022202320242025
₩463M₩658.8M
Stores15 – 22
20212022202320242025
1621
Sales per store₩21.5M – ₩38.3M
20212022202320242025
₩28.9M₩31.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
21
Franchise share23% – 44%
20212022202320242025
44%24%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
0.0%
Franchise share
24% (5/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩627.3M₩658.8M
Stores 2024 Q1 → 2025 Q4
2121
Sales per store 2024 Q1 → 2025 Q4
₩29.9M₩31.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1446%
  • 14–1714%
  • 17–2128%
  • 21–2412%
Age
  • 10s1%
  • 20s17%
  • 30s39%
  • 40s20%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue16%
  • Wed17%
  • Thu17%
  • Fri18%
  • Sat10%
  • Sun8%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩658.8M-11.9%210.0%₩31.4M-11.9%0124%Mixed
2025Q3₩610.4M-20.2%21+5.0%₩29.1M-24.0%0124%Possible crowding
2025Q2₩664.5M-2.3%220.0%₩30.2M-2.3%1023%Mixed
2025Q1₩632M+0.8%210.0%₩30.1M+0.8%0024%Mixed
2024Q4₩747.4M+22.8%21+5.0%₩35.6M+16.9%1024%Growing
2024Q3₩765M+30.1%20-9.1%₩38.3M+43.1%0225%Mixed
2024Q2₩680M-4.1%220.0%₩30.9M-4.1%1123%Mixed
2024Q1₩627.3M+11.0%21-4.5%₩29.9M+16.3%3129%Mixed
2023Q4₩608.8M+16.5%20-9.1%₩30.4M+28.1%0225%Mixed
2023Q3₩588M+0.7%22+10.0%₩26.7M-8.4%0023%Possible crowding
2023Q2₩708.8M+19.7%22+15.8%₩32.2M+3.4%1123%Growing
2023Q1₩565.1M+46.0%22+22.2%₩25.7M+19.5%1123%Growing
2022Q4₩522.6M-12.8%22+22.2%₩23.8M-28.7%2023%Possible crowding
2022Q3₩583.7M+18.6%20+33.3%₩29.2M-11.1%1025%Competition inflow
2022Q2₩592M+12.7%19+26.7%₩31.2M-11.0%1026%Competition inflow
2022Q1₩387M-16.4%18+12.5%₩21.5M-25.7%0028%Possible crowding
2021Q4₩599.5M18₩33.3M3028%
2021Q3₩492.1M15₩32.8M0133%
2021Q2₩525.3M15₩35M1340%
2021Q1₩463M16₩28.9M1244%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.