SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩842.5M▲ +49.3% YoY
Stores14±0.0% YoY
Sales per store₩60.2M▲ +49.3% YoY

Reading this area Estimated sales rose 49.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 49.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +149.3%
Stores▲ +7.7%
Sales per store▲ +131.4%
Market size
Estimated sales (quarter)
₩842.5M
vs 2024Q4
+49.3%
Estimated transactions
513
Per-store economics
Estimated sales per store
₩60.2M
vs a year ago
+49.3%
Per transaction
₩1.6M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.4M – ₩842.5M
20212022202320242025
₩338M₩842.5M
Stores11 – 14
20212022202320242025
1314
Sales per store₩3M – ₩60.2M
20212022202320242025
₩26M₩60.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +49.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩196.4M₩842.5M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩17.9M₩60.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–148%
  • 14–1733%
  • 17–2159%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s81%
  • 50s16%
  • 60+3%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon1%
  • Tue17%
  • Wed31%
  • Thu38%
  • Fri7%
  • Sat6%
  • Sun0%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩842.5M+49.3%140.0%₩60.2M+49.3%000%Growing
2025Q3₩616.2M+22.1%14+16.7%₩44M+4.7%000%Growing
2025Q2₩254.4M+2.6%14+27.3%₩18.2M-19.4%000%Possible crowding
2025Q1₩275.4M+40.2%14+27.3%₩19.7M+10.2%000%Growing
2024Q4₩564.3M+1450.1%14+16.7%₩40.3M+1228.6%200%Growing
2024Q3₩504.6M+41.9%120.0%₩42M+41.9%100%Growing
2024Q2₩247.9M+52.7%11-8.3%₩22.5M+66.6%000%Mixed
2024Q1₩196.4M-14.6%11-8.3%₩17.9M-6.8%010%Shrinking
2023Q4₩36.4M-90.7%12+9.1%₩3M-91.5%000%Possible crowding
2023Q3₩355.6M+1.6%12+9.1%₩29.6M-6.9%000%Possible crowding
2023Q2₩162.3M-57.9%120.0%₩13.5M-57.9%000%Mixed
2023Q1₩230M-47.6%12-7.7%₩19.2M-43.2%100%Shrinking
2022Q4₩393.5M+63.0%11-15.4%₩35.8M+92.6%000%Mixed
2022Q3₩350M+55.2%11-21.4%₩31.8M+97.5%010%Mixed
2022Q2₩385.3M+22.6%12-7.7%₩32.1M+32.8%010%Mixed
2022Q1₩438.9M+29.8%130.0%₩33.8M+29.8%110%Growing
2021Q4₩241.4M13₩18.6M010%
2021Q3₩225.5M14₩16.1M100%
2021Q2₩314.3M13₩24.2M000%
2021Q1₩338M13₩26M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.