SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,130.9M▲ +36.6% YoY
Stores46▼ -4.2% YoY
Sales per store₩24.6M▲ +42.6% YoY

Reading this area Against a year earlier, estimated sales +36.6%, stores -4.2% and sales per store +42.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.7%
Stores▲ +17.9%
Sales per store▼ -8.7%
Market size
Estimated sales (quarter)
₩1,130.9M
vs 2024Q4
+36.6%
Estimated transactions
1,975
Per-store economics
Estimated sales per store
₩24.6M
vs a year ago
+42.6%
Per transaction
₩573K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩827.8M – ₩1,532.2M
20212022202320242025
₩1,049.8M₩1,130.9M
Stores39 – 50
20212022202320242025
3946
Sales per store₩17.2M – ₩35.6M
20212022202320242025
₩26.9M₩24.6M
Openings0 – 7
20212022202320242025
10
Closings0 – 4
20212022202320242025
01
Franchise share0% – 5%
20212022202320242025
5%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +36.6%, stores YoY -4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
46
vs a year ago
-4.2%
Franchise share
0% (0/46)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,390.6M₩1,130.9M
Stores 2024 Q1 → 2025 Q4
4846
Sales per store 2024 Q1 → 2025 Q4
₩29M₩24.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1414%
  • 14–1727%
  • 17–2146%
  • 21–243%
Age
  • 10s0%
  • 20s6%
  • 30s31%
  • 40s35%
  • 50s20%
  • 60+9%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon14%
  • Tue18%
  • Wed16%
  • Thu12%
  • Fri26%
  • Sat6%
  • Sun7%
Gender
  • Male24%
  • Female76%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,130.9M+36.6%46-4.2%₩24.6M+42.6%010%Mixed
2025Q3₩1,133.2M-11.8%47+2.2%₩24.1M-13.6%030%Mixed
2025Q2₩1,219.8M+22.0%49+2.1%₩24.9M+19.5%020%Growing
2025Q1₩912.3M-34.4%50+4.2%₩18.2M-37.0%202%Possible crowding
2024Q4₩827.8M-28.5%48+2.1%₩17.2M-30.0%202%Mixed
2024Q3₩1,284.1M-7.5%46+12.2%₩27.9M-17.6%132%Possible crowding
2024Q2₩999.5M-29.7%48+14.3%₩20.8M-38.5%112%Possible crowding
2024Q1₩1,390.6M+14.3%48+14.3%₩29M+0.0%112%Mixed
2023Q4₩1,157.8M+9.9%47+11.9%₩24.6M-1.8%714%Mixed
2023Q3₩1,388.6M+31.9%41-6.8%₩33.9M+41.6%235%Mixed
2023Q2₩1,421M+18.9%42-4.5%₩33.8M+24.5%115%Mixed
2023Q1₩1,216.6M-7.0%42-4.5%₩29M-2.6%005%Shrinking
2022Q4₩1,054M-31.2%42-2.3%₩25.1M-29.6%245%Mixed
2022Q3₩1,052.7M-30.7%44+2.3%₩23.9M-32.3%115%Mixed
2022Q2₩1,195.6M-14.4%44+10.0%₩27.2M-22.2%115%Possible crowding
2022Q1₩1,308.9M+24.7%44+12.8%₩29.7M+10.5%105%Growing
2021Q4₩1,532.2M43₩35.6M115%
2021Q3₩1,519.4M43₩35.3M415%
2021Q2₩1,396.7M40₩34.9M105%
2021Q1₩1,049.8M39₩26.9M105%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.