SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,804M▼ -17.5% YoY
Stores20▼ -4.8% YoY
Sales per store₩140.2M▼ -13.3% YoY

Reading this area Estimated sales fell 17.5% from a year earlier and stores fell 4.8%. Sales per store are down 13.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +226.6%
Stores▼ -4.8%
Sales per store▲ +242.9%
Market size
Estimated sales (quarter)
₩2,804M
vs 2024Q4
-17.5%
Estimated transactions
38,108
Per-store economics
Estimated sales per store
₩140.2M
vs a year ago
-13.3%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩665.9M – ₩3,562.7M
20212022202320242025
₩858.6M₩2,804M
Stores19 – 25
20212022202320242025
2120
Sales per store₩31.7M – ₩169.7M
20212022202320242025
₩40.9M₩140.2M
Openings0 – 2
20212022202320242025
12
Closings0 – 2
20212022202320242025
11
Franchise share4% – 5%
20212022202320242025
5%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.5%, stores YoY -4.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-4.8%
Franchise share
5% (1/20)
Movement
Openings (rate)
2 (10%)
Closings (rate)
1 (5%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,065.4M₩2,804M
Stores 2024 Q1 → 2025 Q4
2420
Sales per store 2024 Q1 → 2025 Q4
₩86.1M₩140.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–1418%
  • 14–175%
  • 17–2125%
  • 21–2441%
Age
  • 10s0%
  • 20s14%
  • 30s41%
  • 40s22%
  • 50s10%
  • 60+14%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon9%
  • Tue12%
  • Wed17%
  • Thu21%
  • Fri13%
  • Sat15%
  • Sun12%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,804M-17.5%20-4.8%₩140.2M-13.3%215%Shrinking
2025Q3₩2,316.2M-8.5%19-13.6%₩121.9M+6.0%015%Shrinking
2025Q2₩3,562.7M+62.5%21-12.5%₩169.7M+85.7%005%Mixed
2025Q1₩3,071.7M+48.7%21-12.5%₩146.3M+70.0%005%Mixed
2024Q4₩3,396.9M+50.7%21-12.5%₩161.8M+72.2%125%Mixed
2024Q3₩2,530.1M+15.3%22-12.0%₩115M+31.0%025%Mixed
2024Q2₩2,192.6M+1.3%240.0%₩91.4M+1.3%114%Mixed
2024Q1₩2,065.4M-10.8%24+9.1%₩86.1M-18.2%004%Possible crowding
2023Q4₩2,254.1M+10.6%24+14.3%₩93.9M-3.2%014%Competition inflow
2023Q3₩2,194.7M+23.4%25+13.6%₩87.8M+8.6%214%Growing
2023Q2₩2,164.9M+13.4%24+14.3%₩90.2M-0.8%204%Mixed
2023Q1₩2,315.9M+151.9%220.0%₩105.3M+151.9%215%Growing
2022Q4₩2,038.2M+28.4%210.0%₩97.1M+28.4%015%Growing
2022Q3₩1,778M+167.0%22+4.8%₩80.8M+154.8%105%Growing
2022Q2₩1,909.8M+77.0%21+5.0%₩90.9M+68.6%015%Growing
2022Q1₩919.5M+7.1%22+4.8%₩41.8M+2.2%215%Mixed
2021Q4₩1,587.1M21₩75.6M115%
2021Q3₩665.9M21₩31.7M105%
2021Q2₩1,079.1M20₩54M015%
2021Q1₩858.6M21₩40.9M115%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.