SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩201.3M▼ -13.2% YoY
Stores13▲ +8.3% YoY
Sales per store₩15.5M▼ -19.9% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-13.2%), so sales per store fell 19.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.0%
Stores±0.0%
Sales per store▼ -15.0%
Market size
Estimated sales (quarter)
₩201.3M
vs 2024Q4
-13.2%
Estimated transactions
303
Per-store economics
Estimated sales per store
₩15.5M
vs a year ago
-19.9%
Per transaction
₩664K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩185.8M – ₩406.9M
20212022202320242025
₩236.9M₩201.3M
Stores12 – 15
20212022202320242025
1313
Sales per store₩15.5M – ₩29.1M
20212022202320242025
₩18.2M₩15.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.2%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩255.9M₩201.3M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩19.7M₩15.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–118%
  • 11–1430%
  • 14–1716%
  • 17–2126%
  • 21–2417%
Age
  • 10s0%
  • 20s3%
  • 30s4%
  • 40s44%
  • 50s44%
  • 60+4%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue34%
  • Wed6%
  • Thu8%
  • Fri8%
  • Sat19%
  • Sun14%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩201.3M-13.2%13+8.3%₩15.5M-19.9%000%Possible crowding
2025Q3₩244M+0.4%13+8.3%₩18.8M-7.3%100%Possible crowding
2025Q2₩271.1M+0.9%12-7.7%₩22.6M+9.3%000%Possible recovery
2025Q1₩185.8M-27.4%12-7.7%₩15.5M-21.4%000%Shrinking
2024Q4₩231.9M-34.5%12-7.7%₩19.3M-29.0%000%Shrinking
2024Q3₩243M-31.7%12-7.7%₩20.3M-26.0%010%Shrinking
2024Q2₩268.7M+1.6%130.0%₩20.7M+1.6%000%Mixed
2024Q1₩255.9M-5.5%130.0%₩19.7M-5.5%110%Mixed
2023Q4₩353.9M+40.7%130.0%₩27.2M+40.7%000%Growing
2023Q3₩355.8M-3.1%13-7.1%₩27.4M+4.4%000%Shrinking
2023Q2₩264.6M-22.6%13-7.1%₩20.4M-16.6%110%Shrinking
2023Q1₩270.9M-28.3%13-13.3%₩20.8M-17.3%110%Shrinking
2022Q4₩251.6M-38.2%13-7.1%₩19.4M-33.4%010%Shrinking
2022Q3₩367.2M+6.2%140.0%₩26.2M+6.2%000%Growing
2022Q2₩341.7M+16.2%140.0%₩24.4M+16.2%010%Growing
2022Q1₩378M+59.6%15+15.4%₩25.2M+38.3%100%Growing
2021Q4₩406.9M14₩29.1M000%
2021Q3₩345.6M14₩24.7M000%
2021Q2₩294.1M14₩21M210%
2021Q1₩236.9M13₩18.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.