SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩363.1M▲ +5.6% YoY
Stores15±0.0% YoY
Sales per store₩24.2M▲ +5.6% YoY

Reading this area Estimated sales rose 5.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +89.8%
Stores▼ -6.3%
Sales per store▲ +102.5%
Market size
Estimated sales (quarter)
₩363.1M
vs 2024Q4
+5.6%
Estimated transactions
4,207
Per-store economics
Estimated sales per store
₩24.2M
vs a year ago
+5.6%
Per transaction
₩86K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩115.1M – ₩387.5M
20212022202320242025
₩191.3M₩363.1M
Stores14 – 17
20212022202320242025
1615
Sales per store₩7.2M – ₩25.8M
20212022202320242025
₩12M₩24.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩252.5M₩363.1M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩16.8M₩24.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1421%
  • 14–1734%
  • 17–2137%
  • 21–242%
Age
  • 10s1%
  • 20s22%
  • 30s38%
  • 40s25%
  • 50s11%
  • 60+3%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon9%
  • Tue24%
  • Wed25%
  • Thu14%
  • Fri15%
  • Sat11%
  • Sun2%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩363.1M+5.6%150.0%₩24.2M+5.6%000%Growing
2025Q3₩145.5M-36.9%15+7.1%₩9.7M-41.1%010%Possible crowding
2025Q2₩309.7M-2.0%15+7.1%₩20.6M-8.5%000%Possible crowding
2025Q1₩256.1M+1.4%150.0%₩17.1M+1.4%000%Mixed
2024Q4₩343.8M-11.3%150.0%₩22.9M-11.3%100%Mixed
2024Q3₩230.5M+47.6%14-6.7%₩16.5M+58.2%000%Mixed
2024Q2₩316M+18.4%14-12.5%₩22.6M+35.3%010%Mixed
2024Q1₩252.5M-13.1%15-11.8%₩16.8M-1.5%000%Shrinking
2023Q4₩387.5M+18.3%15-11.8%₩25.8M+34.0%000%Mixed
2023Q3₩156.2M-47.8%15-6.3%₩10.4M-44.3%010%Shrinking
2023Q2₩266.8M-10.6%160.0%₩16.7M-10.6%010%Mixed
2023Q1₩290.4M+35.3%17+6.3%₩17.1M+27.3%000%Growing
2022Q4₩327.7M+81.3%17+6.3%₩19.3M+70.6%100%Growing
2022Q3₩298.9M+159.6%160.0%₩18.7M+159.6%000%Growing
2022Q2₩298.3M+5.5%160.0%₩18.6M+5.5%000%Growing
2022Q1₩214.7M+12.2%160.0%₩13.4M+12.2%000%Growing
2021Q4₩180.7M16₩11.3M000%
2021Q3₩115.1M16₩7.2M000%
2021Q2₩282.7M16₩17.7M000%
2021Q1₩191.3M16₩12M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.