SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩630.1M▼ -1.9% YoY
Stores14▲ +7.7% YoY
Sales per store₩45M▼ -8.9% YoY

Reading this area Stores rose 7.7% from a year earlier while estimated sales stayed about the same (-1.9%), so sales per store fell 8.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.9%
Stores▲ +7.7%
Sales per store▲ +15.0%
Market size
Estimated sales (quarter)
₩630.1M
vs 2024Q4
-1.9%
Estimated transactions
55,521
Per-store economics
Estimated sales per store
₩45M
vs a year ago
-8.9%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩490.3M – ₩707.5M
20212022202320242025
₩508.7M₩630.1M
Stores11 – 15
20212022202320242025
1314
Sales per store₩38M – ₩58.5M
20212022202320242025
₩39.1M₩45M
Openings0 – 3
20212022202320242025
21
Closings0 – 2
20212022202320242025
01
Franchise share33% – 45%
20212022202320242025
38%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.9%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
36% (5/14)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩651.9M₩630.1M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩50.1M₩45M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1110%
  • 11–1440%
  • 14–1715%
  • 17–2126%
  • 21–246%
Age
  • 10s1%
  • 20s13%
  • 30s26%
  • 40s24%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue15%
  • Wed20%
  • Thu16%
  • Fri18%
  • Sat11%
  • Sun6%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩630.1M-1.9%14+7.7%₩45M-8.9%1136%Possible crowding
2025Q3₩606.7M-6.5%14+16.7%₩43.3M-19.9%2136%Possible crowding
2025Q2₩634.8M-10.3%130.0%₩48.8M-10.3%0038%Mixed
2025Q1₩570.8M-12.4%130.0%₩43.9M-12.4%1138%Mixed
2024Q4₩642.4M+7.3%13+8.3%₩49.4M-0.9%1038%Mixed
2024Q3₩649.1M+13.9%120.0%₩54.1M+13.9%0142%Growing
2024Q2₩707.5M+18.3%13+18.2%₩54.4M+0.1%0038%Mixed
2024Q1₩651.9M+7.3%13+18.2%₩50.1M-9.2%2038%Competition inflow
2023Q4₩598.6M-4.3%12+9.1%₩49.9M-12.3%0033%Possible crowding
2023Q3₩569.7M-11.5%12+9.1%₩47.5M-18.8%1033%Possible crowding
2023Q2₩598.2M-7.1%11-15.4%₩54.4M+9.8%1136%Shrinking
2023Q1₩607.3M+6.6%11-26.7%₩55.2M+45.4%0136%Mixed
2022Q4₩625.7M+9.9%11-26.7%₩56.9M+49.9%0045%Mixed
2022Q3₩643.5M+31.2%11-8.3%₩58.5M+43.2%0245%Mixed
2022Q2₩643.7M+9.8%13+8.3%₩49.5M+1.4%0238%Mixed
2022Q1₩569.7M+12.0%15+15.4%₩38M-2.9%0033%Mixed
2021Q4₩569.3M15₩38M3033%
2021Q3₩490.3M12₩40.9M1142%
2021Q2₩586.3M12₩48.9M0142%
2021Q1₩508.7M13₩39.1M2038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.