SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,461M▲ +12.2% YoY
Stores56▲ +7.7% YoY
Sales per store₩133.2M▲ +4.2% YoY

Reading this area Estimated sales rose 12.2% from a year earlier while stores were up 7.7%, so sales per store also rose 4.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +87.9%
Stores▲ +40.0%
Sales per store▲ +34.2%
Market size
Estimated sales (quarter)
₩7,461M
vs 2024Q4
+12.2%
Estimated transactions
86,854
Per-store economics
Estimated sales per store
₩133.2M
vs a year ago
+4.2%
Per transaction
₩86K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,805.5M – ₩7,461M
20212022202320242025
₩3,969.7M₩7,461M
Stores40 – 56
20212022202320242025
4056
Sales per store₩92M – ₩133.2M
20212022202320242025
₩99.2M₩133.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.2%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
56
vs a year ago
+7.7%
Franchise share
0% (0/56)
Movement
Openings (rate)
1 (2%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩6,444.2M₩7,461M
Stores 2024 Q1 → 2025 Q4
4956
Sales per store 2024 Q1 → 2025 Q4
₩131.5M₩133.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1427%
  • 14–1738%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s23%
  • 40s27%
  • 50s21%
  • 60+18%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue16%
  • Wed17%
  • Thu17%
  • Fri18%
  • Sat13%
  • Sun1%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,461M+12.2%56+7.7%₩133.2M+4.2%100%Growing
2025Q3₩7,044.3M+30.1%55+7.8%₩128.1M+20.6%200%Growing
2025Q2₩6,339M+22.7%53+6.0%₩119.6M+15.7%100%Growing
2025Q1₩6,835.3M+6.1%52+6.1%₩131.4M-0.1%220%Mixed
2024Q4₩6,647.8M+11.8%52+10.6%₩127.8M+1.0%100%Mixed
2024Q3₩5,416.4M+5.7%51+8.5%₩106.2M-2.6%210%Mixed
2024Q2₩5,167.1M-2.1%50+8.7%₩103.3M-9.9%100%Possible crowding
2024Q1₩6,444.2M+8.2%49+8.9%₩131.5M-0.6%200%Mixed
2023Q4₩5,947.4M+18.7%47+6.8%₩126.5M+11.1%000%Growing
2023Q3₩5,122.8M+22.5%47+6.8%₩109M+14.7%320%Growing
2023Q2₩5,275.5M+30.3%46+4.5%₩114.7M+24.6%100%Growing
2023Q1₩5,956.5M+21.1%45+9.8%₩132.4M+10.3%210%Growing
2022Q4₩5,012.4M+1.9%44+7.3%₩113.9M-5.0%110%Possible crowding
2022Q3₩4,181M-10.5%44+4.8%₩95M-14.6%000%Possible crowding
2022Q2₩4,048.4M+6.4%44+7.3%₩92M-0.9%300%Mixed
2022Q1₩4,919.5M+23.9%41+2.5%₩120M+20.9%000%Growing
2021Q4₩4,918.4M41₩120M120%
2021Q3₩4,673.2M42₩111.3M100%
2021Q2₩3,805.5M41₩92.8M100%
2021Q1₩3,969.7M40₩99.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.