SEOUL COMMERCIAL AREA

강남구청역 발달상권

강남구논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩706.1M▼ -0.6% YoY
Stores8▼ -11.1% YoY
Sales per store₩88.3M▲ +11.8% YoY

Reading this area Stores fell 11.1% from a year earlier while estimated sales held at -0.6%, so sales per store rose 11.8%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.0%
Stores▼ -20.0%
Sales per store▲ +15.1%
Market size
Estimated sales (quarter)
₩706.1M
vs 2024Q4
-0.6%
Estimated transactions
48,735
Per-store economics
Estimated sales per store
₩88.3M
vs a year ago
+11.8%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩673.2M – ₩820.9M
20212022202320242025
₩767.1M₩706.1M
Stores8 – 11
20212022202320242025
108
Sales per store₩72.6M – ₩91.1M
20212022202320242025
₩76.7M₩88.3M
Openings0 – 3
20212022202320242025
30
Closings0 – 3
20212022202320242025
10
Franchise share56% – 89%
20212022202320242025
80%63%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.6%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
63% (5/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩749.4M₩706.1M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩83.3M₩88.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1432%
  • 14–1722%
  • 17–2122%
  • 21–242%
Age
  • 10s0%
  • 20s12%
  • 30s25%
  • 40s22%
  • 50s21%
  • 60+19%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon13%
  • Tue16%
  • Wed20%
  • Thu15%
  • Fri17%
  • Sat11%
  • Sun8%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩706.1M-0.6%8-11.1%₩88.3M+11.8%0063%Possible recovery
2025Q3₩727.7M+3.2%8-11.1%₩91M+16.1%0063%Mixed
2025Q2₩683.6M-10.5%8-11.1%₩85.4M+0.7%0163%Shrinking
2025Q1₩673.2M-10.2%90.0%₩74.8M-10.2%0356%Mixed
2024Q4₩710.2M-13.4%9-18.2%₩78.9M+5.9%0089%Shrinking
2024Q3₩705.2M-11.7%9-18.2%₩78.4M+8.0%0089%Shrinking
2024Q2₩764M-4.7%9-18.2%₩84.9M+16.5%0089%Shrinking
2024Q1₩749.4M+0.8%9-10.0%₩83.3M+12.0%0289%Possible recovery
2023Q4₩819.9M+8.5%11+22.2%₩74.5M-11.2%0073%Competition inflow
2023Q3₩798.3M-0.4%11+22.2%₩72.6M-18.5%0073%Possible crowding
2023Q2₩801.4M-2.3%11+22.2%₩72.9M-20.0%1073%Possible crowding
2023Q1₩743.4M-4.6%100.0%₩74.3M-4.6%1080%Mixed
2022Q4₩755.4M-8.0%9-10.0%₩83.9M+2.2%0089%Shrinking
2022Q3₩801.8M+7.4%9-10.0%₩89.1M+19.3%0089%Mixed
2022Q2₩820M+7.4%9-10.0%₩91.1M+19.3%0189%Mixed
2022Q1₩779M+1.6%100.0%₩77.9M+1.6%0080%Mixed
2021Q4₩820.9M10₩82.1M0080%
2021Q3₩746.8M10₩74.7M0080%
2021Q2₩763.5M10₩76.3M0080%
2021Q1₩767.1M10₩76.7M3180%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.