SEOUL COMMERCIAL AREA

강남구청역 Developed area

Gangnam-gu (강남구) 논현2동· Area 173,252 m² · Area code 3120203 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,500M▲ +57.6% YoY
Stores15▼ -28.6% YoY
Sales per store₩100M▲ +120.7% YoY

Reading this area Against a year earlier, estimated sales +57.6%, stores -28.6% and sales per store +120.7% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▲ +300.5%
Stores▼ -16.7%
Sales per store▲ +380.6%
Market size
Estimated sales (quarter)
₩1,500M
vs 2024Q4
+57.6%
Estimated transactions
17,450
Per-store economics
Estimated sales per store
₩100M
vs a year ago
+120.7%
Per transaction
₩86K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩320.8M – ₩1,500M
20212022202320242025
₩1,500M
Stores15 – 23
20212022202320242025
1815
Sales per store₩15.3M – ₩100M
20212022202320242025
₩100M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +57.6%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-28.6%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,188.8M₩1,500M
Stores 2024 Q1 → 2025 Q4
2215
Sales per store 2024 Q1 → 2025 Q4
₩54M₩100M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1434%
  • 14–1738%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s34%
  • 40s21%
  • 50s32%
  • 60+9%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon4%
  • Tue20%
  • Wed33%
  • Thu16%
  • Fri18%
  • Sat8%
  • Sun0%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,500M+57.6%15-28.6%₩100M+120.7%010%Sales↑ · Stores↓ · Per store↑
2025Q3₩1,439.2M+53.3%16-30.4%₩90M+120.4%010%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,424.5M+109.1%17-22.7%₩83.8M+170.6%010%Sales↑ · Stores↓ · Per store↑
2025Q1₩793.5M-33.3%18-18.2%₩44.1M-18.4%030%Sales↓ · Stores↓ · Per store↓
2024Q4₩951.6M+25.2%21-4.5%₩45.3M+31.2%020%Sales↑ · Stores↓ · Per store↑
2024Q3₩938.6M-3.9%23+9.5%₩40.8M-12.3%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩681.2M-13.4%22+10.0%₩31M-21.3%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,188.8M+270.5%22+4.8%₩54M+253.7%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩759.9M+43.7%22+10.0%₩34.5M+30.6%100%Sales↑ · Stores↑ · Per store↑
2023Q3₩976.7M+176.9%21+5.0%₩46.5M+163.7%100%Sales↑ · Stores↑ · Per store↑
2023Q2₩786.7M-33.2%200.0%₩39.3M-33.2%010%Sales↓ · Stores→ · Per store↓
2023Q1₩320.8M-35.8%21+10.5%₩15.3M-41.9%100%Sales↓ · Stores↑ · Per store↓
2022Q4₩528.9M-34.7%20+5.3%₩26.4M-37.9%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩352.7M20+11.1%₩17.6M000%
2022Q2₩1,177.4M+214.4%20+11.1%₩58.9M+182.9%100%Sales↑ · Stores↑ · Per store↑
2022Q1₩500M19+5.6%₩26.3M000%
2021Q4₩809.5M19₩42.6M100%
2021Q318000%
2021Q2₩374.5M18₩20.8M000%
2021Q118010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.