SEOUL COMMERCIAL AREA

도화동 상점가 Traditional market

Mapo-gu (마포구) 도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩16,234.4M▲ +5.4% YoY
Stores129±0.0% YoY
Sales per store₩125.8M▲ +5.4% YoY

Reading this area Estimated sales rose 5.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +68.7%
Stores▲ +8.4%
Sales per store▲ +55.6%
Market size
Estimated sales (quarter)
₩16,234.4M
vs 2024Q4
+5.4%
Estimated transactions
272,260
Per-store economics
Estimated sales per store
₩125.8M
vs a year ago
+5.4%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7,976.4M – ₩16,234.4M
20212022202320242025
₩9,625.7M₩16,234.4M
Stores114 – 130
20212022202320242025
119129
Sales per store₩67.6M – ₩139M
20212022202320242025
₩80.9M₩125.8M
Openings1 – 11
20212022202320242025
12
Closings0 – 10
20212022202320242025
22
Franchise share6% – 13%
20212022202320242025
8%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
129
vs a year ago
0.0%
Franchise share
6% (8/129)
Movement
Openings (rate)
2 (2%)
Closings (rate)
2 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13,868.1M₩16,234.4M
Stores 2024 Q1 → 2025 Q4
118129
Sales per store 2024 Q1 → 2025 Q4
₩117.5M₩125.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1419%
  • 14–175%
  • 17–2149%
  • 21–2422%
Age
  • 10s0%
  • 20s10%
  • 30s27%
  • 40s22%
  • 50s22%
  • 60+18%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat14%
  • Sun8%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩16,234.4M+5.4%1290.0%₩125.8M+5.4%226%Growing
2025Q3₩14,525.3M+13.0%129+2.4%₩112.6M+10.4%577%Growing
2025Q2₩14,820M+7.5%130+4.8%₩114M+2.5%768%Mixed
2025Q1₩13,549.4M-2.3%129+9.3%₩105M-10.6%128%Possible crowding
2024Q4₩15,399.5M+4.0%129+13.2%₩119.4M-8.1%969%Competition inflow
2024Q3₩12,848.7M-5.6%126+9.6%₩102M-13.9%11109%Possible crowding
2024Q2₩13,785.4M-6.4%124+7.8%₩111.2M-13.2%9410%Possible crowding
2024Q1₩13,868.1M-10.9%118+3.5%₩117.5M-13.9%5111%Possible crowding
2023Q4₩14,809.5M-7.3%114-0.9%₩129.9M-6.5%2311%Mixed
2023Q3₩13,614.8M-6.0%1150.0%₩118.4M-6.0%3411%Mixed
2023Q2₩14,734M+4.5%115+0.9%₩128.1M+3.6%3312%Growing
2023Q1₩15,565.2M+63.8%114-0.9%₩136.5M+65.3%4513%Growing
2022Q4₩15,983.9M+31.4%115-3.4%₩139M+36.0%2013%Mixed
2022Q3₩14,479.9M+81.5%115-2.5%₩125.9M+86.3%4311%Growing
2022Q2₩14,100.1M+27.9%114-5.0%₩123.7M+34.6%6511%Mixed
2022Q1₩9,501.4M-1.3%115-3.4%₩82.6M+2.1%2610%Mixed
2021Q4₩12,164.1M119₩102.2M769%
2021Q3₩7,976.4M118₩67.6M349%
2021Q2₩11,025M120₩91.9M538%
2021Q1₩9,625.7M119₩80.9M128%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.