SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩35.1M▼ -38.3% YoY
Stores11▼ -21.4% YoY
Sales per store₩3.2M▼ -21.4% YoY

Reading this area Estimated sales fell 38.3% from a year earlier and stores fell 21.4%. Sales per store are down 21.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -85.8%
Stores▲ +10.0%
Sales per store▼ -87.1%
Market size
Estimated sales (quarter)
₩35.1M
vs 2024Q4
-38.3%
Estimated transactions
592
Per-store economics
Estimated sales per store
₩3.2M
vs a year ago
-21.4%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27.8M – ₩247.3M
20212022202320242025
₩247.3M₩35.1M
Stores9 – 14
20212022202320242025
1011
Sales per store₩2.5M – ₩25.9M
20212022202320242025
₩24.7M₩3.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share14% – 33%
20212022202320242025
30%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -38.3%, stores YoY -21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-21.4%
Franchise share
27% (3/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩78.6M₩35.1M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩6M₩3.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0636%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–210%
  • 21–2464%
Age
  • 10s0%
  • 20s28%
  • 30s57%
  • 40s6%
  • 50s6%
  • 60+3%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon16%
  • Tue10%
  • Wed8%
  • Thu11%
  • Fri13%
  • Sat36%
  • Sun6%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩35.1M-38.3%11-21.4%₩3.2M-21.4%0127%Shrinking
2025Q3₩32.5M-58.1%12-14.3%₩2.7M-51.2%0125%Shrinking
2025Q2₩40.4M-49.1%130.0%₩3.1M-49.1%0123%Mixed
2025Q1₩47.9M-39.0%14+7.7%₩3.4M-43.3%0021%Possible crowding
2024Q4₩56.8M-51.2%14+7.7%₩4.1M-54.7%1021%Possible crowding
2024Q3₩77.7M-31.7%14+7.7%₩5.6M-36.6%1014%Possible crowding
2024Q2₩79.4M-13.8%130.0%₩6.1M-13.8%0015%Mixed
2024Q1₩78.6M130.0%₩6M0015%
2023Q4₩116.5M13+8.3%₩9M0015%
2023Q3₩113.8M13+30.0%₩8.8M0015%
2023Q2₩92.1M13+44.4%₩7.1M0015%
2023Q113+44.4%1015%
2022Q412+33.3%3117%
2022Q310-9.1%1020%
2022Q290.0%0122%
2022Q19-10.0%1033%
2021Q490222%
2021Q3₩27.8M11₩2.5M2018%
2021Q2₩233M9₩25.9M0222%
2021Q1₩247.3M10₩24.7M0130%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.