SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,415.8M▼ -17.0% YoY
Stores9±0.0% YoY
Sales per store₩157.3M▼ -17.0% YoY

Reading this area Against a year earlier, estimated sales -17.0%, stores 0.0% and sales per store -17.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.6%
Stores▼ -10.0%
Sales per store▲ +11.8%
Market size
Estimated sales (quarter)
₩1,415.8M
vs 2024Q4
-17.0%
Estimated transactions
29,190
Per-store economics
Estimated sales per store
₩157.3M
vs a year ago
-17.0%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,308M – ₩1,903.9M
20212022202320242025
₩1,407.1M₩1,415.8M
Stores9 – 10
20212022202320242025
109
Sales per store₩130.8M – ₩211.5M
20212022202320242025
₩140.7M₩157.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share30% – 44%
20212022202320242025
30%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
44% (4/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,696.7M₩1,415.8M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩169.7M₩157.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1429%
  • 14–179%
  • 17–2147%
  • 21–2415%
Age
  • 10s1%
  • 20s8%
  • 30s26%
  • 40s25%
  • 50s23%
  • 60+17%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue16%
  • Wed17%
  • Thu17%
  • Fri18%
  • Sat10%
  • Sun7%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,415.8M-17.0%90.0%₩157.3M-17.0%0044%Mixed
2025Q3₩1,433.8M-9.0%90.0%₩159.3M-9.0%0044%Mixed
2025Q2₩1,405M-13.8%9-10.0%₩156.1M-4.2%1044%Shrinking
2025Q1₩1,464.4M-13.7%9-10.0%₩162.7M-4.1%0133%Shrinking
2024Q4₩1,705.3M-5.3%9-10.0%₩189.5M+5.2%1144%Shrinking
2024Q3₩1,576M-11.8%9-10.0%₩175.1M-2.0%0144%Shrinking
2024Q2₩1,629.5M-10.5%100.0%₩162.9M-10.5%0040%Mixed
2024Q1₩1,696.7M-9.1%100.0%₩169.7M-9.1%0040%Mixed
2023Q4₩1,801.2M-5.4%10+11.1%₩180.1M-14.9%0040%Possible crowding
2023Q3₩1,787M-5.2%10+11.1%₩178.7M-14.6%0040%Possible crowding
2023Q2₩1,820.2M-2.5%10+11.1%₩182M-12.2%1040%Possible crowding
2023Q1₩1,867M+34.6%10+11.1%₩186.7M+21.2%1130%Growing
2022Q4₩1,903.9M+13.2%9-10.0%₩211.5M+25.7%0044%Mixed
2022Q3₩1,884.2M+44.0%9-10.0%₩209.4M+60.1%0044%Mixed
2022Q2₩1,866.5M+18.2%9-10.0%₩207.4M+31.3%1044%Mixed
2022Q1₩1,386.9M-1.4%9-10.0%₩154.1M+9.5%0133%Possible recovery
2021Q4₩1,682.6M10₩168.3M0030%
2021Q3₩1,308M10₩130.8M0030%
2021Q2₩1,579.8M10₩158M1130%
2021Q1₩1,407.1M10₩140.7M0030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.