SEOUL COMMERCIAL AREA

도화동 상점가 Traditional market

Mapo-gu (마포구) 도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,995.1M▲ +69.6% YoY
Stores11±0.0% YoY
Sales per store₩181.4M▲ +69.6% YoY

Reading this area Estimated sales rose 69.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 69.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +317.0%
Stores±0.0%
Sales per store▲ +317.0%
Market size
Estimated sales (quarter)
₩1,995.1M
vs 2024Q4
+69.6%
Estimated transactions
49,920
Per-store economics
Estimated sales per store
₩181.4M
vs a year ago
+69.6%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩478.5M – ₩1,995.1M
20212022202320242025
₩478.5M₩1,995.1M
Stores9 – 12
20212022202320242025
1111
Sales per store₩43.5M – ₩181.4M
20212022202320242025
₩43.5M₩181.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share17% – 67%
20212022202320242025
18%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +69.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
36% (4/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩799.6M₩1,995.1M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩80M₩181.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1427%
  • 14–179%
  • 17–2144%
  • 21–2415%
Age
  • 10s0%
  • 20s17%
  • 30s33%
  • 40s21%
  • 50s17%
  • 60+12%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon12%
  • Tue13%
  • Wed17%
  • Thu17%
  • Fri16%
  • Sat15%
  • Sun10%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,995.1M+69.6%110.0%₩181.4M+69.6%0036%Growing
2025Q3₩1,410.6M+99.7%110.0%₩128.2M+99.7%1036%Growing
2025Q2₩1,002M+19.4%10-9.1%₩100.2M+31.3%0240%Mixed
2025Q1₩924.3M+15.6%100.0%₩92.4M+15.6%0160%Growing
2024Q4₩1,176.5M+27.6%11+10.0%₩107M+16.0%0055%Growing
2024Q3₩706.4M-20.6%11+10.0%₩64.2M-27.8%1155%Possible crowding
2024Q2₩839.3M-24.7%11+22.2%₩76.3M-38.4%1055%Possible crowding
2024Q1₩799.6M-23.0%10-9.1%₩80M-15.3%0060%Shrinking
2023Q4₩921.8M-14.4%10-9.1%₩92.2M-5.8%1160%Shrinking
2023Q3₩889.2M-6.1%10-9.1%₩88.9M+3.3%1060%Shrinking
2023Q2₩1,114.5M-9.9%9-18.2%₩123.8M+10.1%1267%Shrinking
2023Q1₩1,038.6M+2.6%110.0%₩94.4M+2.6%0045%Mixed
2022Q4₩1,076.6M+16.4%110.0%₩97.9M+16.4%3145%Growing
2022Q3₩946.5M+32.5%11-8.3%₩86M+44.5%1027%Mixed
2022Q2₩1,237M+48.2%11-8.3%₩112.5M+61.7%1118%Mixed
2022Q1₩1,012.3M+111.6%110.0%₩92M+111.6%0018%Growing
2021Q4₩924.7M11₩84.1M0118%
2021Q3₩714.5M12₩59.5M0017%
2021Q2₩834.6M12₩69.5M1017%
2021Q1₩478.5M11₩43.5M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.