SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩140.2M▼ -6.2% YoY
Stores5▼ -16.7% YoY
Sales per store₩28M▲ +12.5% YoY

Reading this area Estimated sales fell 6.2% from a year earlier and stores fell 16.7%. Sales per store are up 12.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +9.0%
Stores▼ -37.5%
Sales per store▲ +74.3%
Market size
Estimated sales (quarter)
₩140.2M
vs 2024Q4
-6.2%
Estimated transactions
13,338
Per-store economics
Estimated sales per store
₩28M
vs a year ago
+12.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩99.9M – ₩184M
20212022202320242025
₩128.7M₩140.2M
Stores5 – 8
20212022202320242025
85
Sales per store₩14.3M – ₩31.9M
20212022202320242025
₩16.1M₩28M
Openings0 – 3
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share25% – 80%
20212022202320242025
25%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.2%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
80% (4/5)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩152.9M₩140.2M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩19.1M₩28M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1424%
  • 14–1721%
  • 17–2131%
  • 21–248%
Age
  • 10s0%
  • 20s8%
  • 30s19%
  • 40s21%
  • 50s21%
  • 60+31%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue15%
  • Wed18%
  • Thu15%
  • Fri14%
  • Sat15%
  • Sun11%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩140.2M-6.2%5-16.7%₩28M+12.5%1080%Shrinking
2025Q3₩159.7M+6.5%5-28.6%₩31.9M+49.1%0160%Mixed
2025Q2₩129.7M-8.3%6-25.0%₩21.6M+22.2%0050%Shrinking
2025Q1₩134.2M-12.2%6-25.0%₩22.4M+17.0%0050%Shrinking
2024Q4₩149.5M-5.5%6-25.0%₩24.9M+26.0%0150%Shrinking
2024Q3₩149.9M-10.7%7-12.5%₩21.4M+2.0%0143%Shrinking
2024Q2₩141.5M-12.8%80.0%₩17.7M-12.8%0038%Mixed
2024Q1₩152.9M-4.5%80.0%₩19.1M-4.5%0038%Mixed
2023Q4₩158.3M-14.0%80.0%₩19.8M-14.0%1138%Mixed
2023Q3₩167.9M-0.7%80.0%₩21M-0.7%0038%Mixed
2023Q2₩162.2M+1.5%80.0%₩20.3M+1.5%0038%Mixed
2023Q1₩160M+60.1%8+14.3%₩20M+40.1%0038%Growing
2022Q4₩184M+38.5%8+33.3%₩23M+3.9%0038%Growing
2022Q3₩169.1M+38.6%8+14.3%₩21.1M+21.3%0038%Growing
2022Q2₩159.8M+24.1%8+14.3%₩20M+8.6%2138%Growing
2022Q1₩99.9M-22.4%7-12.5%₩14.3M-11.3%3143%Shrinking
2021Q4₩132.8M6₩22.1M0133%
2021Q3₩122M7₩17.4M0029%
2021Q2₩128.8M7₩18.4M0129%
2021Q1₩128.7M8₩16.1M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.