SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩101.7M▼ -7.7% YoY
Stores7▼ -22.2% YoY
Sales per store₩14.5M▲ +18.7% YoY

Reading this area Estimated sales fell 7.7% from a year earlier and stores fell 22.2%. Sales per store are up 18.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.6%
Stores▼ -22.2%
Sales per store▲ +29.3%
Market size
Estimated sales (quarter)
₩101.7M
vs 2024Q4
-7.7%
Estimated transactions
465
Per-store economics
Estimated sales per store
₩14.5M
vs a year ago
+18.7%
Per transaction
₩219K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩77.6M – ₩239.8M
20212022202320242025
₩101.1M₩101.7M
Stores7 – 11
20212022202320242025
97
Sales per store₩8M – ₩21.8M
20212022202320242025
₩11.2M₩14.5M
Openings0 – 2
20212022202320242025
21
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.7%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
1 (14%)
Closings (rate)
1 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩158.4M₩101.7M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩17.6M₩14.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–143%
  • 14–1735%
  • 17–2148%
  • 21–2414%
Age
  • 10s0%
  • 20s0%
  • 30s28%
  • 40s61%
  • 50s11%
  • 60+0%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon19%
  • Tue32%
  • Wed18%
  • Thu19%
  • Fri11%
  • Sat1%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩101.7M-7.7%7-22.2%₩14.5M+18.7%110%Shrinking
2025Q3₩104.2M+4.5%7-22.2%₩14.9M+34.3%120%Mixed
2025Q2₩77.6M-47.1%8-11.1%₩9.7M-40.5%010%Shrinking
2025Q1₩98.3M-38.0%90.0%₩10.9M-38.0%000%Mixed
2024Q4₩110.1M-34.2%9-18.2%₩12.2M-19.6%000%Shrinking
2024Q3₩99.7M-58.4%9-18.2%₩11.1M-49.2%000%Shrinking
2024Q2₩146.9M+3.0%9-18.2%₩16.3M+25.8%000%Possible recovery
2024Q1₩158.4M+31.7%9-18.2%₩17.6M+61.0%020%Mixed
2023Q4₩167.4M-16.4%110.0%₩15.2M-16.4%000%Mixed
2023Q3₩239.8M+20.6%11+10.0%₩21.8M+9.7%000%Growing
2023Q2₩142.7M-14.8%11+10.0%₩13M-22.5%000%Possible crowding
2023Q1₩120.3M+37.5%110.0%₩10.9M+37.5%000%Growing
2022Q4₩200.1M+93.6%110.0%₩18.2M+93.6%210%Growing
2022Q3₩198.8M+35.0%100.0%₩19.9M+35.0%000%Growing
2022Q2₩167.5M+43.0%100.0%₩16.7M+43.0%010%Growing
2022Q1₩87.5M-13.4%11+22.2%₩8M-29.2%000%Possible crowding
2021Q4₩103.4M11₩9.4M100%
2021Q3₩147.3M10₩14.7M000%
2021Q2₩117.1M10₩11.7M100%
2021Q1₩101.1M9₩11.2M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.