SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩190.7M▼ -70.0% YoY
Stores6▲ +20.0% YoY
Sales per store₩31.8M▼ -75.0% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-70.0%), so sales per store fell 75.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.5%
Stores▲ +100.0%
Sales per store▼ -63.8%
Market size
Estimated sales (quarter)
₩190.7M
vs 2024Q4
-70.0%
Estimated transactions
178
Per-store economics
Estimated sales per store
₩31.8M
vs a year ago
-75.0%
Per transaction
₩1.1M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩190.7M – ₩829.7M
20212022202320242025
₩263.1M₩190.7M
Stores3 – 8
20212022202320242025
36
Sales per store₩31.8M – ₩276.6M
20212022202320242025
₩87.7M₩31.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
12
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -70.0%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (33%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩646.2M₩190.7M
Stores 2024 Q1 → 2025 Q4
46
Sales per store 2024 Q1 → 2025 Q4
₩161.6M₩31.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1421%
  • 14–1717%
  • 17–2140%
  • 21–2422%
Age
  • 10s0%
  • 20s0%
  • 30s32%
  • 40s12%
  • 50s49%
  • 60+7%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon28%
  • Tue32%
  • Wed3%
  • Thu6%
  • Fri13%
  • Sat17%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩190.7M-70.0%6+20.0%₩31.8M-75.0%020%Possible crowding
2025Q3₩604.1M+15.3%8+60.0%₩75.5M-28.0%300%Competition inflow
2025Q2₩370.9M-30.3%50.0%₩74.2M-30.3%000%Mixed
2025Q1₩570.1M-11.8%5+25.0%₩114M-29.4%000%Possible crowding
2024Q4₩634.8M-23.5%5+66.7%₩127M-54.1%000%Possible crowding
2024Q3₩524.1M-33.5%5+66.7%₩104.8M-60.1%000%Possible crowding
2024Q2₩531.9M-8.7%5+66.7%₩106.4M-45.2%110%Possible crowding
2024Q1₩646.2M+4.5%4+33.3%₩161.6M-21.6%1025%Competition inflow
2023Q4₩829.7M+34.3%30.0%₩276.6M+34.3%0033%Growing
2023Q3₩788.3M+50.2%30.0%₩262.8M+50.2%0033%Growing
2023Q2₩582.7M+17.6%30.0%₩194.2M+17.6%0033%Growing
2023Q1₩618.3M+32.6%30.0%₩206.1M+32.6%0033%Growing
2022Q4₩618M+53.8%30.0%₩206M+53.8%0033%Growing
2022Q3₩524.9M+49.1%30.0%₩175M+49.1%0033%Growing
2022Q2₩495.5M+10.5%30.0%₩165.2M+10.5%0033%Growing
2022Q1₩466.2M+77.2%30.0%₩155.4M+77.2%0033%Growing
2021Q4₩401.7M3₩133.9M0033%
2021Q3₩352M3₩117.3M0033%
2021Q2₩448.3M3₩149.4M0033%
2021Q1₩263.1M3₩87.7M1133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.