SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩568.1M▼ -36.1% YoY
Stores14▼ -6.7% YoY
Sales per store₩40.6M▼ -31.6% YoY

Reading this area Estimated sales fell 36.1% from a year earlier and stores fell 6.7%. Sales per store are down 31.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -38.1%
Stores▼ -6.7%
Sales per store▼ -33.7%
Market size
Estimated sales (quarter)
₩568.1M
vs 2024Q4
-36.1%
Estimated transactions
44,609
Per-store economics
Estimated sales per store
₩40.6M
vs a year ago
-31.6%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩568.1M – ₩1,203.7M
20212022202320242025
₩918.5M₩568.1M
Stores11 – 16
20212022202320242025
1514
Sales per store₩40.6M – ₩86M
20212022202320242025
₩61.2M₩40.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share21% – 67%
20212022202320242025
53%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.1%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
21% (3/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩896.3M₩568.1M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩81.5M₩40.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1444%
  • 14–1716%
  • 17–2129%
  • 21–245%
Age
  • 10s1%
  • 20s11%
  • 30s27%
  • 40s27%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon16%
  • Tue17%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat11%
  • Sun3%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩568.1M-36.1%14-6.7%₩40.6M-31.6%0121%Shrinking
2025Q3₩681.8M-21.5%14+7.7%₩48.7M-27.1%0129%Possible crowding
2025Q2₩800M-16.0%14+16.7%₩57.1M-28.0%0236%Possible crowding
2025Q1₩823.7M-8.1%14+27.3%₩58.8M-27.8%0150%Possible crowding
2024Q4₩889.3M-12.8%15+25.0%₩59.3M-30.2%2047%Possible crowding
2024Q3₩868.1M-20.7%130.0%₩66.8M-20.7%1054%Mixed
2024Q2₩952.9M-20.8%12-14.3%₩79.4M-7.6%1058%Shrinking
2024Q1₩896.3M-21.1%11-21.4%₩81.5M+0.5%0264%Shrinking
2023Q4₩1,019.4M-9.7%12-14.3%₩85M+5.3%0167%Shrinking
2023Q3₩1,094.8M+3.7%13-13.3%₩84.2M+19.6%0162%Mixed
2023Q2₩1,203.7M+13.7%14-6.7%₩86M+21.8%0057%Mixed
2023Q1₩1,135.5M+29.8%14-12.5%₩81.1M+48.4%0057%Mixed
2022Q4₩1,129.3M+18.2%14-12.5%₩80.7M+35.0%0157%Mixed
2022Q3₩1,056.1M+8.7%150.0%₩70.4M+8.7%2153%Growing
2022Q2₩1,058.5M-0.4%150.0%₩70.6M-0.4%0247%Mixed
2022Q1₩874.5M-4.8%16+6.7%₩54.7M-10.7%0150%Possible crowding
2021Q4₩955.8M16₩59.7M2056%
2021Q3₩971.7M15₩64.8M0053%
2021Q2₩1,062.4M15₩70.8M0053%
2021Q1₩918.5M15₩61.2M0053%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.