SEOUL COMMERCIAL AREA

도화동 상점가 Traditional market

Mapo-gu (마포구) 도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩111.1M▼ -7.4% YoY
Stores9±0.0% YoY
Sales per store₩12.3M▼ -7.4% YoY

Reading this area Against a year earlier, estimated sales -7.4%, stores 0.0% and sales per store -7.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.0%
Stores±0.0%
Sales per store▲ +2.0%
Market size
Estimated sales (quarter)
₩111.1M
vs 2024Q4
-7.4%
Estimated transactions
362
Per-store economics
Estimated sales per store
₩12.3M
vs a year ago
-7.4%
Per transaction
₩307K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩66.4M – ₩120M
20212022202320242025
₩108.9M₩111.1M
Stores9 – 11
20212022202320242025
99
Sales per store₩7.2M – ₩13.3M
20212022202320242025
₩12.1M₩12.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share9% – 11%
20212022202320242025
11%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩82.8M₩111.1M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩8.3M₩12.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–147%
  • 14–1749%
  • 17–2122%
  • 21–2412%
Age
  • 10s0%
  • 20s0%
  • 30s16%
  • 40s59%
  • 50s25%
  • 60+0%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon10%
  • Tue27%
  • Wed21%
  • Thu13%
  • Fri10%
  • Sat14%
  • Sun5%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩111.1M-7.4%90.0%₩12.3M-7.4%0011%Sales↓ · Stores→ · Per store↓
2025Q3₩89.2M-10.3%90.0%₩9.9M-10.3%0011%Sales↓ · Stores→ · Per store↓
2025Q2₩90.7M-24.4%9-10.0%₩10.1M-16.0%0011%Sales↓ · Stores↓ · Per store↓
2025Q1₩66.4M-19.8%9-10.0%₩7.4M-10.9%0011%Sales↓ · Stores↓ · Per store↓
2024Q4₩120M+2.7%9-10.0%₩13.3M+14.1%0011%Sales→ · Stores↓ · Per store↑
2024Q3₩99.4M+25.8%9-18.2%₩11M+53.7%0111%Sales↑ · Stores↓ · Per store↑
2024Q2₩120M+27.7%10-9.1%₩12M+40.5%0010%Sales↑ · Stores↓ · Per store↑
2024Q1₩82.8M-21.1%10-9.1%₩8.3M-13.2%0010%Sales↓ · Stores↓ · Per store↓
2023Q4₩116.8M+9.4%100.0%₩11.7M+9.4%0110%Sales↑ · Stores→ · Per store↑
2023Q3₩79M-17.6%11+10.0%₩7.2M-25.0%009%Sales↓ · Stores↑ · Per store↓
2023Q2₩94M+7.3%11+22.2%₩8.5M-12.2%009%Sales↑ · Stores↑ · Per store↓
2023Q1₩105M+7.3%11+22.2%₩9.5M-12.2%109%Sales↑ · Stores↑ · Per store↓
2022Q4₩106.8M+15.5%10+11.1%₩10.7M+3.9%0010%Sales↑ · Stores↑ · Per store↑
2022Q3₩95.9M-6.3%10+11.1%₩9.6M-15.6%1010%Sales↓ · Stores↑ · Per store↓
2022Q2₩87.6M-23.4%90.0%₩9.7M-23.4%0011%Sales↓ · Stores→ · Per store↓
2022Q1₩97.9M-10.1%90.0%₩10.9M-10.1%0011%Sales↓ · Stores→ · Per store↓
2021Q4₩92.5M9₩10.3M0011%
2021Q3₩102.3M9₩11.4M0011%
2021Q2₩114.4M9₩12.7M0011%
2021Q1₩108.9M9₩12.1M1011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.