SEOUL COMMERCIAL AREA

도화동 상점가 Traditional market

Mapo-gu (마포구) 도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩290K▼ -99.8% YoY
Stores7▲ +40.0% YoY
Sales per store₩41K▼ -99.9% YoY

Reading this area Stores rose 40.0% from a year earlier while estimated sales stayed about the same (-99.8%), so sales per store fell 99.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -99.9%
Stores▲ +133.3%
Sales per store▼ -100.0%
Market size
Estimated sales (quarter)
₩290K
vs 2024Q4
-99.8%
Estimated transactions
13
Per-store economics
Estimated sales per store
₩41K
vs a year ago
-99.9%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩290K – ₩352.1M
20212022202320242025
₩266.2M₩290K
Stores3 – 7
20212022202320242025
37
Sales per store₩41K – ₩90.7M
20212022202320242025
₩88.7M₩41K
Openings0 – 2
20212022202320242025
11
Closings0 – 1
20212022202320242025
00
Franchise share29% – 133%
20212022202320242025
133%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -99.8%, stores YoY +40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+40.0%
Franchise share
29% (2/7)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩234.4M₩290K
Stores 2024 Q1 → 2025 Q4
57
Sales per store 2024 Q1 → 2025 Q4
₩46.9M₩41K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩290K-99.8%7+40.0%₩41K-99.9%1029%Sales↓ · Stores↑ · Per store↓
2025Q3₩6M-96.8%6+50.0%₩1M-97.9%0033%Sales↓ · Stores↑ · Per store↓
2025Q2₩73.1M-69.7%6+50.0%₩12.2M-79.8%1133%Sales↓ · Stores↑ · Per store↓
2025Q1₩146.4M-37.5%50.0%₩29.3M-37.5%0060%Sales↓ · Stores→ · Per store↓
2024Q4₩169.1M-28.1%50.0%₩33.8M-28.1%1160%Sales↓ · Stores→ · Per store↓
2024Q3₩188M-17.9%4-20.0%₩47M+2.7%00100%Sales↓ · Stores↓ · Per store→
2024Q2₩241.4M-1.0%4-20.0%₩60.4M+23.7%01100%Sales→ · Stores↓ · Per store↑
2024Q1₩234.4M-9.6%50.0%₩46.9M-9.6%0080%Sales↓ · Stores→ · Per store↓
2023Q4₩235.2M-1.0%50.0%₩47M-1.0%0080%Sales→ · Stores→ · Per store→
2023Q3₩228.9M-18.8%5-16.7%₩45.8M-2.6%1180%Sales↓ · Stores↓ · Per store→
2023Q2₩243.9M-30.7%50.0%₩48.8M-30.7%0080%Sales↓ · Stores→ · Per store↓
2023Q1₩259.3M+0.7%50.0%₩51.9M+0.7%0080%Sales→ · Stores→ · Per store→
2022Q4₩237.5M-9.4%50.0%₩47.5M-9.4%0180%Sales↓ · Stores→ · Per store↓
2022Q3₩282M-5.5%6+20.0%₩47M-21.2%1067%Sales↓ · Stores↑ · Per store↓
2022Q2₩352.1M+29.5%5+66.7%₩70.4M-22.3%0080%Sales↑ · Stores↑ · Per store↓
2022Q1₩257.6M-3.2%5+66.7%₩51.5M-41.9%0080%Sales↓ · Stores↑ · Per store↓
2021Q4₩262.2M5₩52.4M1080%
2021Q3₩298.4M5₩59.7M2060%
2021Q2₩272M3₩90.7M01100%
2021Q1₩266.2M3₩88.7M10133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.